As you probably are aware, keywords are the backbone of search engine optimization. Of course, using keywords excessively is a bad idea. However, if you just use a keyword once and expect your post to rank, you’ll be disappointed. Here are three ways to optimize your keyword usage.

What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics.

Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

  • Only doing SEO keyword research once,
  • Not bothering to update and expand their SEO keyword list, or
  • Targeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.

Focus on “Like” Keywords

Google updates have changed the way keywords work. Search engine queries no longer only bring up websites that contain the search query keyword, word for word. Google has a pretty good idea of what things mean, and it will bring up websites that discuss the topic in question even if the keyword has a slightly different wording. That’s why you should focus on one topic, but not one keyword. Instead, you should include different variations of a keyword in your blog post or article.

Optimize Your Images for SEO

Did you know that you can insert keywords in images? There are two ways to do this. One is by inserting your keyword in the alternative text, which is what will show up if an image is temporarily unavailable (this is also how Google search results “reads” images). The other way is by simply inserting the keyword in the image’s name, for example: “Keyword.png.”

Where Else to Include Your Keyword

You should also insert your keyword in your blog post’s meta tags and title. This is easy with a WordPress blog. Your title and the first paragraph of your article, as well as your web page’s URL, should also include your keyword. After that, just write naturally, including your keyword and “like” keywords occasionally throughout the page.