Whether you’re just getting started with SEO or have been at it a while, online SEO tools are always going to be helpful. Unfortunately, keeping up with all of the new SEO tools and new upgrades can be overwhelming. You can continue to use your old tools, but as more time passes more of your competitors will be upgrading to tools with more advanced features, and in 2014 we actually see new tools emerging that can give marketers access to data that wasn’t even available in the past.

To learn about some of these new tools I talked with Scott Langdon, Managing Partner of the nationally recognized SEO firm HigherVisibility. He started by explaining that an easy way to get started is to put all of the tools into categories. The list below comes straight from Langdon and features not just any old SEO tools, but those that are considered up and coming (not well known and/or created over the last few years) this New Year:

Link Building and Analytics

  • Serps.com. This is a particularly excellent tool for SEO companies that work with clients because you can CNAME the app to your own domain. Even if you’re not an agency owner, the tool still offers benefits including a great alerts function that will send you a detailed alert if something unusual is going on with your website. I first heard about this tool from my friend John Rampton here where he explained that it’s the little things like this that help you gain an edge on your competition.


  • Rapportive’s MailChimp. This is a tool that can be integrated into your Gmail to help you see what emails have been opened, the Ebooks that have been bought, what webinars people have attended, etc. This kind of information is a great way to improve your email newsletters and get a better feel for what your audience likes to see. If we’re talking about SEO, you can use this data to determine what you should write about on your blog. You’ll know what people are opening in emails, so hopefully you can correlate that to things that people might open on your website. Once you do, the SEO can really begin—focus on those topics to find and optimize for keyword phrases for your content. Knowing where to give that little extra SEO push can be helpful.

  • Panguin Tool from Barracuda. This is another tool that has been around for a while but didn’t quite see the popularity I expected in 2013. The tool works with your Google analytics account to match up visitor patterns with specific algorithm changes such as Panda and Penguin. This will save you time diagnosing which changes impacted your website so you can really create a solid plan to move forward and fix your issue.

Content Management

  • Google Author Stats within the Webmaster Tools Lab. Google authorship is only getting more important, so using the Author Stats will help you make sure you’re on the right path. The tool offers excellent insight into how Google sets authorship if a website doesn’t setup authorship as well as it could, which can be interesting for beginners. Below is a screenshot coming from Moz:

  • Radian 6. This tool can also be categorized under “social media,” but I like the tool for what it can do for your content strategy. It’s not new by any means, but it’s another tool that will surely be gaining even more speed in the New Year. With the tool, you can actually go through and tag content as you read it in order to keep things organized, particularly regarding commenting on posts. You can actually tag content across social platforms as well as on your website and then send that content to other departments within your business. This will make sure you always have an expert answering questions. This is probably a better tool for larger companies because they cover a wider range of topics, but also because it’s expensive (prices vary depending on your needs).

Social Media

  • Viral Content Buzz. I’ve written about it before and I will write about it again. Viral Content Buzz is a very new social tool, but I expect it to continually grow over the next few years. Cofounded by powerhouse bloggers like Gerald Weber (SEM-Group) and Ann Smarty (MyBlogGuest), it works on a credit system—the more that you share content that other users have uploaded, the more credits you will have. You can then spend those credits to try and get others to share your content. For example, if someone has 100 Twitter followers, it might cost you 1 credit, but if someone has 5,000, it will cost you five. All accounts on the site are real (not bots) and all content is moderated.


  • BuzzBundle. This is a pretty basic tool, but it’s great if you’re new on the social media scene and aren’t happy with your current monitoring tool. BuzzBundle allows you to make updates on all of your social accounts (both personal and company accounts) and can be downloaded for free on the website.

A Few Extra Tips Regarding SEO Tools in 2014

There is such a thing as using tool many SEO tools, so I usually say aim to use ten or less. In the past I have tried tools that seem to “do it all” specifically so I wasn’t working with a lot of tools, but I found this to be much more trouble than it’s worth. Try not to use two tools that do the same thing, but don’t be afraid to use what might seem like a lot (marketer Eric Covino explained on SEOBook that at one point he was using 40 different tools). Use a few daily and a few monthly and remember to always look for upgrades and new tools emerging.

Do you know of any SEO tools that are going to be popular and important in 2014? Anything you have used in the past that you think isn’t getting the recognition it deserves?

Photo Credit: thinkstockphotos.com; Photographer and Copyright: loiren