Jay LeonardOur digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier. After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best.
1. MySiteAuditor
MySiteAuditor is by far my favorite website audit tool for a combination of reasons. The main reason is that we can embed it on our agency site and generate way more leads than our contact form. So it’s great for agencies. What’s also very impressive is that if I can get a page to score over 85%, there’s a good chance it will be ranked on page #1 of Google for the key phrase I’m targeting. So the audit really works well and is in direct alignment with Google’s ranking algorithm.
Another reason I love this tool so much is that it audits specific web pages or landing pages for any targeted key phrase. Many SEO audit tools make the mistake of trying to audit the entire site only, and Google ranks web pages, not websites. Here are a few other reason why I love MySiteAuditor.
• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? Yes
• Amount of data: Very good!
• Key phrase analysis: Yes
• Comparison audits: Yes
• Export to PDF option: Yes
• Email audit option: Yes
• Download your audits: Yes
• Design of Audit: Very Nice
• Screenshots: Yes
2. Screaming Frog
Screaming Frog is fantastic for getting the most informative data from an entire site at once. In fact, it’s not really an audit, it’s more of a crawl. It crawls your entire site and and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have. Unlike the other tools, you can download this one to your computer. This is a huge plus because it allows the crawl to happen so much faster. It’s definitely worth any agency to download. I highly recommend it.
• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (up to 500 URL’s)
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Basic
• Screenshots: No
3. SEO Report Card
3. SEO Report CardSEO Report Card by UpCity is a awesome audit tool for a quick analysis on your site. It’s very visual and happens pretty fast. The great thing is that UpCity is a very reputable company doing great things for small businesses. So if you are a small business try this out. They evern have great options for agencies to resell their services.
• Embed Options (for agencies to generate leads): No
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: Yes
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: No
4. WooRank
4. WooRankWooRank is is an excellent tool for auditing your website. The free version gives you a ton of data that you can use to improve the optimization of your website. However, even though agencies would find the audit tool very valuable, the audit tool is more aimed at website owners and in-house SEO teams. If you’re a small business looking for a website audit tool, this tool is awesome.
• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes
5. Marketing Grader
5. Marketing GraderMarketing Grader has been around for a while and is owned by the very reputable company, HubSpot, Inc. The tool was formally known as “Website Grader”, but includes much more data than just what’s found on your website. It looks at your blog, social media channels, SEO, lead generation ability. and your mobile site. To me this all still has very much to do with your website’s performance, but I do understand why they went more general with their name.
• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes
This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Can you please do an article like this, but for a social media audit? Pretty please? :)
Superb article very CNET-style insofar as a concise breakdown of the five providers. Thank you for the informative article! Corey Weiner
Thank you for a brief-but-thorough listing of free tools. This kind of information is always wonderful to have at your fingertips when you are marketing for a small business.
This article was perfect and exactly what I was looking for. Now off to check each of the services to see which one is best for our use.
Thank you Scott for sharing your review. I would like to test 3 of them. Let see what is really good for me.
It’s worth checking out Meta Forensics too, which is a full site auditor.
Just wanted to say thanks for sharing this article, it is a great help to my website – so thanks again!
these aren’t free, Title very misleading, used as click bait for affiliates. Comments are also not accurate.
ok, so over the last few years, my team and I have used each of these products and may many others. The biggest issue they have is they are all pulling old data from data farms, and NOT reflecting the transparency of work provided or results in accurate time. THeir systems are NOT all cloud based, and offer almost no support, then there is a charge. A charge for what??
What if you had a fully responsive cloud based SEO platform with no download that was cloud based, provided real time data with clear and obvious work being performed on a regular basis, reports auto generated and emailed to each project client,? add unlimited projects, team members, notations that are time and date stamped, completely white label reporting available, and pulls REAL TIME DATA from all data centers. And to keep the old school seos happy, We added in the API feature for Googles out dated tools…
There is only ONE system available with all this and more: go check out MarketBandit.com , call or email me and I will give you a lifetime FREE account if you let MarketBandit.com do all the seo work for you : all white hat, and done here in Texas…. SCOTT, if you would like to take a look at MarketBandit.com, I will make this FRIENDLY Challenge to you….. You contact me directly, let me take you for a spin in the system, and if is NOT the best system you have ever seen , I will pay you 1000.00 USD before we get off the phone~!!!! Tom Bates
Nice article! By the way, WooRank has implemented or enabled features that you had marked as “No”.
For example, “Comparison audits: No” and PDF download among others have been enabled for users.
Please update this article. Thanks!
My Site Auditor is not free…
Thanks for the article. I’d never heard of any of these programs but WooRank certainly analysed our website with very thorough results.
Good list of website audit tools! I can recommend SE Ranking as another great website audit tool for reviewing.
Informative discussion , I learned a lot from the info ! Does someone know where my company could possibly access a template Bankruptcy B6C example to work with ?
Hi Scott, thanks for sharing seo audit sites we use screaming frog sometimes all the other are good and gives accurate results for seo, thanks once again.
Hey Scott, Marketing grader is website grader now. Awesome tools
Scott, this article was fantastic. I just came back to it again 6 months after reading it the first time. Immediately after I read it 6 months ago, I installed MySiteAuditor on my site and it has been doing incredibly well for us. My conversion rates are up to 12% from around 3% prior. I added the tool on almost every page. I think that was key. It can’t be just on one page. Anyway, take a look at what you inspired: http://www.tellmeyourgoal.com