Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the terms that your audience is using to search to help them find your products or services. Google may tweak its algorithm to use more and more other signals, but it will always use keywords to understand how to match up searchers and sites.

Using the right tools can help you find the right keywords to target. Here are our picks for the top 10 keyword research tools:

1. uber suggest

Most keyword tools start with the assumption that you know what keywords you want to research. But sometimes you don’t. Sometimes you just don’t know where to start. uber suggest helps by giving you keyword ideas that aren’t even yet available in the Google Keyword Tool. Just put in a simple, generic term, and uber suggest will help you narrow down the options with its suggestions. You’ll get related keyword suggestions as well s search data.

2. Keyword Tool

Despite its generic name, Keyword Tool delivers great results for your keyword research. Just enter in a search term and Keyword Tool will generate up to 750 long-tail keyword suggestions. You’ll need to upgrade to the pro version to get information like search volume, cost per click and competition.

3. Google Keyword Planner

Of course, Google offers its own Keyword Planner as part of its host of tools for AdSense. The planner has undergone some changes in recent years, but it still serves as a solid starting point for your keyword research. You’ll learn about local and global search volume, average ad rates, and current competition.

4. Buzz Sumo

Keyword research should look beyond basic search. This tool from Buzz Sumo helps you see what’s being shared so you can get a handle on what’s popular on social networking. Buzz Sumo lets you look at the most shared social media posts and articles by keyword or by domain. You can filter the results by date range, length, language, country of origin, content type and more. With this tool, you’ll see what types of content are most popular, not just what types of keywords.

5. Moz Keyword Explorer

The Moz Keyword Explorer gives you all the information that the Google Keyword Planner does and more. You can learn about opportunity for certain niches, get keyword suggestions, and even get suggestions for blog post ideas around a topic. The keyword suggestions are also parsed into different topic areas, which makes it easier for you to explore new directions.

6. Majestic SEO

The tool at Majestic SEO gives you many metrics that you don’t get with other keyword tools. The tool returns URLs that have the keywords, and it provides a search score that is broken down by total hits, hits in title, hits in anchor, and so on. It also provides the number of backlinks for each URL, as well as a trust score. You’ll get a better idea of how the keywords are performing outside of basic volume.

7. SEO Book Keyword Tool

SEO Book is a leader in the SEM field, and it offers a keyword tool that uses its own custom database. This tool provides daily search volume for Google, Yahoo! and Bing, links to trends and other tools, links to topical databases, links to ad programs for price matching, and more. Whatever you need to find out for your keyword, you’ll be able to find it here.

8. Keyword Spy

One way to find out what you need to do is to find out what your competitors are already doing. Keyword Spy lets you know what keywords your competitors are using and how they are ranking with them. You can also see what your competitors are spending on their PPC campaigns so you know what is going into their results. The tool can also help you identify competitors you didn’t know you had.

9. Wordtracker

Wordtracker promises to help you find high-performing keywords in minutes. The free tool gives you search volume, competitor information, and related keywords. It tells you what keywords you should be focusing on based on your area of interest.

If you have a news site or some other general interest site, your potential keyword base can be quite large. You can get fast answers by looking at Google Trends. Just check out what the hot topics are right now and create some relevant content. Or, if you prefer, you can look at trends over time to find topics that will be of interest for longer than a couple of weeks.

Once you’ve found the right keywords, you can start putting together the right content marketing strategy to get the results you want. You’ll reach the right customers and get more conversions with less effort.