Connor BrookeHave you heard the phrase “content is king”? It’s extremely true, now more than ever 
before. In order for SEO to work well for your business, you must have lots of content that targets the right keywords on your website.
For years, your SEO Company has probably been telling you this and the chances are that consistently adding content to your website is not always on top of your priority list. What they haven’t told you is that it doesn’t need to be a really difficult or time consuming thing to create fresh new content that people will love!
The reality is that you really can’t have too much content on your website. Too often I hear from clients that they really don’t want too much content because “people don’t want to read a bunch of stuff. They just want to see pictures.”
First of all, pictures are good. In fact they are a form of content! Great pictures should be included in all of your content and also should be distributed through the social networks like Facebook, Pinterest and others.
But when it comes to Google, Bing, Yahoo! and other search engines, it’s the written content that matters most!
5 Tips for Creating Awesome Fresh Website Content for SEO
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Choose your keywords ahead of time
Choosing the right keywords will help you ensure your content is more likely to attract the best visitors to your content. Some keywords are way too competitive so using them in your content would be a futile effort as far as being found on search engines is concerned.
You need to select phrases that have a significant enough search volume in your geographic target area our country and that do not have a huge amount of competition going after the same phrases.
This process is a bit daunting to be honest, and it is something your SEO service should be able to help you with to identify the best words to go after in your content.
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Do a little research into writing topics
Writers block is the biggest problem that business owners are faced with. What should I write about and how can I make it relevant and interesting to potential readers?
You probably just shook your head in agreement! Guess what, as I write this I am saying the exact same thing. A great resource for doing topical research is Google Reader. I guarantee that you will find content on every topic known to man there.
Don’t copy other people’s content! Make your own. But there is nothing wrong with getting some great ideas.
Once you go to Google Reader you can use their search feature to find resources and subscribe to them to see tons of amazing content.
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Use your Blog – Frequently!
As I said earlier, there is no such thing as too much content. However, how the content is organized and how easy it is to locate specific content is very important.Using a blog you are able to sort your content by assigning it to categories. Naturally, your business would have any number of categories that it makes sense to sort your content into.Blogs also have built in functionality such as a search feature so that visitors can search by keywords to find relevant information. You can even choose to display your content by most popular or most recent items.Your visitors can also choose to subscribe to your blog so that your posts will appear in their Google Reader or other news feeds they may choose to use.You should try to set a blogging frequency of at least 1-2 times per week. Several times per week is better and every day is optimal. It needs to work with your schedule.It is more important to be consistent with whatever frequency you choose than to blog every day one week and then not again for several weeks. By consistently adding content to your website or blog you are, in essence, training the search engines to visit your website more regularly. This means you will have more chances to show up on page 1! -
Calls to Action
Serving up great content is a wonderful public service, but it won’t make you any richer if you forget to call visitors to take action. Make sure you include a button or text link asking them to do something specific that will enter them into your marketing mix.
A simply information download is often enough to entice visitors to provide their email address to you, giving you permission to send them more valuable information in the future.
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Distribute & Promote
Search engines will find your content and you will get traffic as a result but this could be a very slow process. Be sure to share your content throughout your social networks and even send a weekly (or so) summary email out to your subscribers to let them know about all the amazing new content you have created for them.
This article was written for Business 2 Community by Connor Brooke.
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It’s not just content… it is awesome content… bitchin content… content that makes others stop for a minute and reflect on what they just read or viewed. That is where true value lies and content that makes people stop and think gets links and shares!