SEO is expensive as shit nowadays, isn’t it?

I’m not talking about the cost to hire a good SEO agency, I’m talking about the internal costs to perform the work.

The backlink checkers, the rank trackers, the keyword analyzers – the list goes on. At one point in my career I was spending upwards of $8,200 a month on tools alone.

Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and upsells. Knowing where to find these websites will save you thousands.

I’m feeling particularly giving this month (last week I gave away my entire list of link resources) and now I’m giving you a list of over 60 websites that provide FREE SEO tools.

Got a tool you think should be on this list? Let us know!

Ultimate List of FREE SEO Tools

[This list is in NO particular order of preference or quality!]

1. Screaming Frog

2. Google – Search Console

3. SEO Site Checkup

4. Google – Analytics

5. Mozbar – Canonical Check

6. Majestic SEO

7. Yext

  • What it does: Checks for local citation duplicates
  • Tool type: Website
  • Link:

8. HTTP Response Checker

9. Moz – Google Algorithm Updates

10. Search Latte

11. SEO Site Checkup

12. Mozbar – Keyword checker

13. Open Link Profiler

14. BuzzStream – Data Extractor

15. SEO Browser

16. Google – Page Speed Test

17. SEO Mofo – Snippet Optimizer

18. SEO SERP – Position Tracker (Multiple Sites)

19. Google – Rich Snippet Tester

20. Motoricerca – Robots.txt Tester


  • What it does: Views any webpage without distractions caused by styles, highlights parts of a page that are relevant for SEO
  • Tool type: Website
  • Link:

22. SERP Metrics

23. StatCounter

24. SEOBook – Rank Tracker

25. SEO Tools – Cloak Checker

26. Ontolo’s SERP Dominator

27. Google – Markup Help


29. Distilled – Video Sitemap

30. Geo Sitemap Generator

31. NO Follow Simple

32. Ping-o-Matic

  • What it does: Pings URL to search engines to notify them to index the page
  • Tool type: Website
  • Link:

33. Moz – Local Search Check

  • What it does: Aids in a number of local search tasks like citation and listing checks
  • Tool type: Website
  • Link:

34. XML Sitemap Validator

35. STAT Search Analytics

36. The SEO Stack

37. Social ADR

  • What it does: An easy way to promote your sites and boost your rankings
  • Tool type: Website
  • Link:

WHEW – that’s a big ass list. Got more? Leave them in the comments for submission!