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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩SEO

    The New Feature You Need To Use For Managing Yelp Ads

    author imageJames Spillane Last updated: 23 October 2018
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    Yelp has a new feature for its advertisers that you need to start using right now. It’s all about giving you more control for managing Yelp ads which is much needed.

    Woohoo! That’s a game changer for Yelp.

    Whether you’ve thought about advertising on Yelp or are already advertising, you should be using this new tool for managing Yelp ads. I’ve written plenty about my experience advertising on Yelp and mentioned specifically about the lack of ability to control who sees your ad.

    That recently changed when Yelp rolled out the ability to see keywords someone used when your ad was shown and now even allows you to choose keywords more accurately. You may be shocked about where your advertising dollars on Yelp are going if you haven’t looked already.

    The good news?

    You now have better control over where your ad dollars are spent. If you see your ad is showing up for some crazy words, then you can stop it.

    Managing Yelp Ads

    There’s a new option in the Yelp ads tab to make managing Yelp ads easier. It’s part of your Yelp management page when you log in at biz.yelp.com.

    Look for this section in the ads tab:

    Managing Yelp Ads Your Keywords Tool

    See that? You can see all the keywords people have used, saw your business, and clicked on. You won’t see anything show up here until they click on your ad though. That will make managing Yelp ads a lot better but it’s still far from perfect.

    Notice how bizarre some of these keywords are?

    This is an actual example from my Yelp ads dashboard. How Yelp decided to show my business for the search word “toddler modeling” I’ll never know. They’re supposed to show ads only within a functional category (such as Marketing).

    I’m supposed to be in the following categories:

    • Web Design
    • Marketing
    • Graphics Design (though I continue to try to get this one removed)

    Most of the keywords my ad were seen on makes absolutely no sense at all. In fact, there continues to be only one keyword that I haven’t blocked yet (I’ll get to that in a bit).

    Keywords Targeting in Yelp

    The keyword targeting of Yelp ads leaves a lot to be desired. In fact, it’s the worst targeting I’ve seen but Yelp has given advertisers a nice tool to help combat that.

    I say help and emphasize it because while it is helpful, it’s not nearly enough to prevent ad money waste. I still have to pay a massive amount of money just to discover I absolutely don’t want my ad to show up for a keyword such as toddler modeling (bizarre!).

    A massive amount of money means it can cost me upwards of $10 for each keyword failure. Sometimes it could cost more if I don’t catch it right away because maybe it was clicked on twice.

    My ad could have shown for “toddler modeling” and been clicked on 3 times before I noticed it. Thankfully I’m on top of monitoring my keywords to reduce waste.

    Managing Your Yelp Ads

    So how do you solve the issue of showing ads on keywords you don’t want them to show up on?

    By managing Yelp ads using the new keywords management tool!

    Manage Your Keywords Button

    Right inside the Your Keywords section is a button you can click to manage your keywords.

    You need to be using the keywords manager in Yelp to get the most from your advertising. The more you check it, the less money you’ll waste and the more effective your Yelp ads will be.

    Yelp now lets you block any keyword that someone has used to click on your ad.

    That means you can now block forever anyone searching for toddler modeling!

    Yay!

    Here’s what managing Yelp ads look like (when you click the Manage/View All button):

    Your Yelp Keywords Past Searches

    Pretty cool right? The only shame is that I can only block the keyword after it has been clicked on rather than when its shown. That would save me a lot of money because then my ad would never be seen by those searching for toddler modeling!

    As you can see from my keywords almost every single one is useless to me.

    In fact, I’ve only left one keyword unblocked, advertising and marketing.

    You simply have to click the block button next to the keyword you’d like to block. Before you block it the button will say Block, after you’ve clicked it then it will say Unblock (so you can choose to show your ad for that keyword again).


    Managing Yelp ad keywords gives you a lot of power but it also may leave you with very few keywords to show your ad on.


    It’s really that simple. There’s even a tab (the blocked keywords tab) that shows all your blocked terms. They also show in the past searches tab.

    Keep in mind that this only shows keywords for the past 30 days.

    You can also block keywords before they’ve even been used! That’s great if you can predict what you don’t want to show up for.

    Block Yelp Ad Keywords

    If you know some of the keywords that might be used to find your business but you don’t want to show up for them, Yelp has you covered.

    You can proactively block keywords.

    Yelp Ads Blocked Keywords Tab

    If you go into the blocked keywords tab there’s a space you can type a keyword in. Just type the keyword you’d like to block and click the block button.

    That will add any word you’d like to the blocked list and your ad should never show up if that keyword is used.

    Just like that, you now have more power over where your ad shows up and for what searches.

    Beyond Ad Keywords

    The keywords you see shown on Yelp are only a fraction of where your ad can potentially show up.

    Why?

    Because ads show up in many places on Yelp. They show up in other Yelp profiles and even partner websites.

    According to Yelp the keywords my ad shows up on account for only 44% of the total ad clicks for my ad. Yours may vary a bit.

    There’s not much control for you there but that may be an impossible feat. There’s still a lot that Yelp ads lack because I still get a lot of odd requests for service.

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      This article originally appeared on Exprance and has been republished with permission.
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    author image

    Author: James Spillane

    James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying

    … View full profile ›


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