It’s no secret that local SEO has become more important than ever before. Checking where you rank in Google Maps, Bing Local and Yahoo Local is crucial for any business that wants to grow a local presence. 46% of all searches on Google are looking for local information. Besides, 28% of those people search for something nearby results in a purchase.

Google will continue to roll out updates and changes related to local SEO in a bid to improve the search experience. Therefore, you should track your local rankings and be up to date with any changes in them. That’s where you need to use the right tools for local rank tracking and gain a competitive edge in your field.

Fortunately, there are a bunch of SEO tools that can help you keep track of local search rankings, reveal new local keywords, and compare your competitors’ keywords and rankings.

  1. SE Ranking Google Rank Checker

SE Ranking is one of the most powerful tools for easily local rank tracking. The tool can be even narrowed down to cities and towns that will give you more control over ranking in local search. Moreover, you can get local keyword search volume data and find new keyword ideas that you can optimize for your area-specific web pages.

The tool provides a detailed picture of Google’s SERP features with search queries and checks whether you are featured in them. It also gives you updated ranking results on Google Maps and mobile search results.

2. GeoRanker

GeoRanker is a simple tool to check your website ranking down to ZIP code and on multiple platforms, such as Google Map, Google Images, Bing and more. It’s very helpful due to its approach as it monitors your website rankings in real-time by using the heat map. You can also trace the evolution of your local rankings and generate White Label reports for your clients based on this data.

GeoRanker offers a bunch of special features that can help improve your local SEO. For example, you can benefit from local citation finder, paid competitive analysis, keyword prospecting, etc.

The dynamic keyword tracking allows you to improve your SEO process and marketing activities. The tool offers a 30-day free trial to test its basic features. To access most of them, you need to upgrade to a premium plan.

3. WebCEO

WebCEO gives you the ability to monitor keyword rankings on a lot of local search engines, including Google, Baidu, Yahoo, Goo, DuckDuckGo, and others. You can add specific search engines (up to 50) and locations (ZIP code, town, state) to keep track of search results right from your clients’ locations. Moreover, the tool allows you to schedule a scan regularly to monitor any ranking fluctuations for your local campaign.

One of the most interesting features is the opportunity to check your website listing positions for branded queries on various local business listings like TripAdvisor, Yelp, Zomato, etc. The tool also shows how your competitors are doing for targeted keywords, and, using this data, you can improve your local strategy.

4. Whitespark

Whitespark is one of the best solutions for tracking and localizing your ranking data on Google and Bing. The Local Rank Tracker shows in-depth insights into your accurate organic rankings through the web and lets you monitor different local formats, including maps, snack pack listings, local citations, and the local pack. You can also figure out how your consumers are finding your website, what your competitors are doing right and adjust it to your business.

Whitespark’s Local Citation Finder helps to speed up the citation process and make your business get listed where you need it. You can use this tool to monitor client’s citations online and reveal new places to list your clients. It’s a very affordable tool that helps get higher local search rankings for your projects.

5. BrightLocal

BrightLocal is a professional all-in-one SEO platform that is designed for business owners to manage and analyze performance data such as local and mobile rankings, customer reviews, local business listings, social media interactions, etc. The best thing is the ability to track your rankings within one tool and see how your websites are ranking locally and in nearby places.

You can easily automate this process by sending you weekly or monthly reports to your email. All reports are white-labeled and accurate, and you can even get reports on third-party results, including Youtube, Yelp, etc. You can track your rankings against up to 5 competitors and take tactical decisions to help you overcome the competition. The tool allows you to track any ranking changes over time that makes it easy to get a complete picture of how your rankings change.

6. UpCity

UpCity comes with a lot of great features like local keyword ranking, competition citations, website health that is great for business owners and SEO specialists. You can use this information to customize your reports, monitor SEO progress over time, and get actionable recommendations to improve your local rankings.

UpCity lets you optimize your Google My Business listings, manage online reviews, and keep track of competitor information in addition to local search terms. This especially helps with your on-page optimization. Once you’ve made it, you can check out your return on your work with UpCity.

7. CognitiveSEO

CognitiveSEO is a great solution for monitoring and improving your local SEO. The tool includes a variety of great features like a rank tracker, keyword research, content optimization. The Rank Tracker helps you get a complete picture of your keyword performance and search volume. It provides advanced options to track your local rankings on desktop and mobile devices and get a detailed view of your keyword position for daily or weekly ranks.

CognitiveSEO also gives accurate results for universal tracking. You can add the same keywords to your projects at different locations. Make sure that the tool can show different keyword positions for global, local and mobile rank tracking based on the same keyword or keyword phrase. Anyway, it lets you be in touch with your geo-specific rankings for any location of your choice.

8. Synup

Synup is an all-in-one local marketing solution that allows you to manage and optimize your local business content. The tool helps you evaluate your local listings, track your website rankings, monitor your analytics, create reports, and manage your online reputation. It is easy to use and gives you a strong foundation where your business is listed, how and where to improve your local SEO.

Synup lets you navigate location data on 200 local directories and search engines and manage everything in one place where you can easily analyze your local performance. The tool sends instant alerts once a customer leaves reviews or mentions about your business. You can immediately respond to reviews within the tool and improve your local reputation. Synup allows you to export all the information you need in .pdf, excel and CSV formats.

9. Tribe Local

TribeLocal is a great local SEO tool for managing your local business reputation and listings. You can easily track local rankings on SERPs for keywords related to your business. The tool helps you conduct a detailed competitor analysis and figure out how they are ranking to beat them. The tool integrated with Google Analytics that lets you track these rankings on the dashboard as well.

TribeLocal makes it easy to generate white-label reports for your business, export valuable data and add unlimited users to manage your projects. The tool gives you a score of your local performance and shows what is lacking in local optimization. The main feature of this tool is the ability to enhance the online performance and presence of your business.

10. Linkio

Linkio is created for SEO experts to improve local SEO for your business. The tool comes with a variety of useful features like backlink monitoring, anchor text optimization, and keyword rank tracking. One of the most useful features is the ability to visualize and track the performance of your backlinks against your average rankings.

You can easily get accurate results from a particular location in Google Maps, Google Places, and Google organic. The tool monitors both desktop and mobile results in around 170 countries. Thanks to its integrated local tracking system, you can track daily website rankings and view how your backlinks affect your Google Rankings.

11. Moz Pro

Moz Pro is one of the most popular SEO tools for content marketers, small businesses, and SEO gurus to increase their local visibility and monitor any listing issues. I find Moz Pro useful as a browser extension that shows website influence without any further research. The tool displays your search visibility, local keyword rankings, overall movement up or down, and what keywords own featured snippets. It monitors the top 50 ranking positions for your target keywords, and all the ranking data you can see as +51 in your report.

12. Nightwatch

Nightwatch is a great addition to your marketing arsenal. The tool offers great allowances for tracking local keywords and backlinks. You can view how multiple segments of your keywords are ranking and comparing to your competitors. Nightwatch uses the most accurate approach that helps access any search engine from any location and gathers accurate ranking data with minimum inaccuracy in the data.

The tool goes with the ability to set different filters and view different factors including Map Pack and SERP placements that are icing on the cake. Nightwatch automatically does all the work for you, reveals your audience’s behavior patterns and new trends for your niche.

13. Chatmeter

Chatmeter helps you find effective ways to make your life easier when it comes to local tracking. The tool allows you to improve your “near me” search strategy and outperform competitors everywhere. You can easily see how your rankings grow in real-time, which stores need some changes, which ones are getting featured in the local pack, and how your rankings are changing over time.

14. LocalFalcon

LocalFalcon is the first rank tracking tool specifically designed to gain insight into local pack rankings. The tool offers a great way to visualize how you rank in different locations with multiple zip codes and track the coverage strength of your Google My Business listing. You can easily monitor and see results within a few seconds.

Notice that LocalFalcon is a part of dbaPlatform created for digital agencies to automate Google My Business management and take control of a local search. The main thing about LocalFalcon is that you can manage your tasks and improve your local rankings within the tool interface.

15. seoClarity

seoClarity is a powerful SEO solution that allows you to look at your rankings from Google’s hyperlocal results to the global ones, monitor trends in the SEO landscape, and check out how many keywords are generating traffic to particular web pages. The keyword rank tracking feature goes beyond typical rank tracking by including 27 different parameters for each keyword that helps you go through in-depth SEO research you’ve never experienced before.

Wrap up

If you want to succeed locally, you should develop local optimization and make it visible in your locations. You know that SEO can make or break your company. Using these SEO tools, you can get valuable insight into the way your business shows up for customers in local search. You can check out different tools from this list and find the right one for your local business.

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