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    • Best Cryptos
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      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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        • Aqru Review
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        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • Metaverse Projects
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      • Identity 20XY Review
      • NFT Land Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy DWAC Stock
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      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
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      • Buy Medifast Stock
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      • Buy Pfizer Stock
      • Buy SAVA Stock
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      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
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      • Buy Coinbase Stocks
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      • Buy Stocks on eToro
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • How to Trade Gold
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
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      • Bitcode AI Review
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      • Bitindex Prime Review
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      • Crypto Engine Review
      • Immediate Edge Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
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      • BitProfit Review
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      • British Bitcoin Profit
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
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      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
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      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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    Digital & Social⟩SEO

    Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions

    author imageAlan Draper Last updated: 11 June 2016
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    Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here are some of the updates that I’m most excited about:

    • Device Bidding Improvements: You can now set independent bids by mobile, smartphone and device.
    • Local Search Ads in Google Maps: Display a brand’s logo and offers within the map, which will offer brands more exposure and opportunities to drive calls and in store traffic. This content will also link to a stores mobile inventory once clicked on.
    • Promoted Pins: Designed to drive online traffic to local businesses, Google will determine when to highlight a business based on user search behavior.

    These updates will be vital to marketers’ optimization of mobile-heavy campaigns, especially with increased smartphone adoption and the rise in mobile ad spend. Below are the numbers that speak to the marketing potential of mobile devices:

    • As of 2015, 68% of adults owned a smartphone, which has grown from 35% in mid-2011.
    • Over half of searches are conducted on a mobile device compared to a desktop because tablets and smartphones are so easily accessible.
    • 62.6% of US digital ad spend will target smartphones and mobile devices this year alone.

    Calls Will Play an Important Role in Mobile Campaigns

    Mobile searches have produced an unexpected result: people are opting to call businesses by the billions. In fact, BIA/Kelsey expects mobile marketing will drive 108 billion phone calls to US businesses this year and 162 billion by 2019. And what’s more, studies show these calls are converting to revenue 10 times more than web leads.

    Mobile is driving calls and marketers cannot afford to ignore the connection that offline shares with digital. It’s time you learn how to reach the mobile consumer that possess an affinity to call. Here’s how:

    1. Enhance Your Device Bidding

    Marketers now have more control over device targeting and bidding, as well as access to more data to help them optimize their ROI. In the past marketers were unable to run device-specific campaigns in AdWords, and were instead required to tie mobile to desktop and adjust bids for mobile by applying a percent change. With the update, marketers can run device-specific campaigns by selecting whether desktop, mobile, or tablet is the primary device for their campaign. This will be especially helpful for marketers that are using keywords to drive calls as they can focus their bid adjustments to mobile devices rather than tablets and desktops.

    2. Use Google Call Extensions and Call-Only Ads

    AdWords’ new interface that’s being rolled out this year will let you optimize bids based on the devices that are deemed the most valuable to your business. Let’s say you base your campaign goals on driving clicks and calls. Now you can look at the conversion rate for tablet and mobile devices and exclude desktop.

    Adding your business phone number to your search ads is the first step to optimizing your mobile marketing to drive calls and clicks. These are known as call extensions and are very helpful for mobile users that need to speak directly with your business, especially when they’re on the go. Google also claims that these types of ads help increase click through rates.

    Google Call Extensions

    To take it one step further, call-only ads become especially relevant for businesses who rely on calls to close business because they create one path to purchase. If you use these ads then you should set mobile as your primary bid device since this type of ad is exclusively geared towards the smartphone user. It should also be scheduled to run during your business hours when you have agents available to answer calls. As you can see below, the copy is very call specific. It has a clear call to action next to the call button, making it easy for a customer to be quickly connected in conversation with a representative at your business.

    Google Call Only Ad

    3. Optimize Your Mobile Search Campaigns for Location

    If you’re running an AdWords campaign that for mobile then it’s especially important to localize your ads. Half of mobile searches occur because a consumer is looking for local results and, of those searches, 61% will result in a purchase. They are extremely valuable leads to target, and you can’t do that unless you localize your ads.

    Stay front and center by using geo-targeted ads that only display to customers within a certain radius of your business location. You could even run them if your customers are near your competition and offer incentives to drive them to use your products and services. For instance, if you’re an insurance company then you want to drive prospects to call your nearest location. One way to get the consumer to call is by using local numbers with your call extensions. Local numbers are 3x more likely to get clicked than toll-free numbers because they help the consumer feel as though they’ll be immediately connected with an agent nearby. And remember, make sure you’re using location-centric copy in your ad copy as this helps tie in with the customer journey of your caller.

    insurance phones

    4. Keep an Eye on Local Search Targeting for Google Maps

    Google is experimenting with new ways for advertisers to reach mobile consumers without sacrificing the user experience. They have trillions of searches every year and after conducting a study of smartphone users purchasing behavior, they found that 4 in 5 consumers have local intent when conducting searches on their smartphones.

    AdWords campaigns targeting those on mobile devices with local search ads can now display right inside Google Maps, which has historically been an ad free zone. Even better, if you want to drive calls then you can use a call button in addition to the directions button. With this fusion of online and offline consumer behavior, it makes sense that they would also test a new concept within Google Maps: Promoted Pins. Marketers will have a little less control with their keyword bidding as Google will also determine when to promote a pin based on a variety of factors, such as the searchers location and perhaps browsing behavior.

    Picture this: You’re driving along the highway and you can sense that something is wrong with your car. You stop and run a search for auto shops nearby and their ad appears below the search box and map. Their sponsored purple pin also displays on the map because you’re very close to the location and the shop is open. This pin will help capture your attention. Or perhaps you’re traveling and need to call a Walgreens pharmacist to order an emergency supply of medicine or need to see if a particular product is in stock.

    These pins can also display highly targeted promotions to get you into their store. Although this feature is on the horizon, it’s something to keep in mind as it’s a great way to create a targeted and personalized experience for the mobile user.Branded-Pins

    5. Improve Mobile Landing Pages

    In looking beyond the ads, it’s very important to also account for your landing pages as many calls from search and PPC happen on the landing page. This is especially crucial if you’re using Google AdWords to run campaigns for mobile devices. You’ll be targeting people on smartphones, which means your landing page will need to be responsive for easy viewing and your number will need to be prominently displayed. The customer journey should be as seamless as possible, so make it easy for them to purchase online or be able to ask questions over the phone.

    insurance

    To take it one step further, if you’re running a local campaign with call extensions then make sure the ad directs visitors to a landing page customized for that specific location. This way, the user experience is personalized from start to finish. And consider including a prominent call to action of “call now” in the middle of the page to encourage a call conversion.

    Make Sure You Enhance Your Attribution Model

    Now that you’ve learned a few tricks to help optimize your Google mobile device campaigns to drive calls, the next step is understanding how to properly optimize your ROI. Especially when you can make bidding adjustments by device. If you’re running any campaigns geared towards mobile devices then you cannot afford to ignore the relationship that calls share with mobile marketing. 49% of conversions could be missed or misattributed to the wrong source without proper call attribution software. This technology will help you track call conversions in addition to clicks from your AdWords campaigns, which can be analyzed next to clicks within your Google AdWords reports. You’ll gain a full picture of your true ROI and be able to make future adjustments to your campaigns based on more data.

    Interested in becoming an expert in the latest strategies used to drive more calls and sales in this mobile-first world? Get our Click-to-Call Playbook for Paid Search today.

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      This article originally appeared on DialogTech and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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    More by this author:
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    • rohit says:
      June 20, 2016 at 1:12 pm

      Again a very good local seo tectics

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