Twitter Facebook LinkedIn Flipboard 0 “Yo Content, I’m really happy for you and I’mma let you finish but I just want to say that I’m the King.” We definitely took creative liberties in quoting Kanye’s infamous awards show interruption, but you get the gist. By now, everyone has heard that “content is king.” There have been objections to this declaration, and while we respect those – like Kanye’s – opinion, we’d like to make the reigning case for content. As quoted in Search Engine Journal: “Content is the engine that drives the whole machine.” Content is king because it founds the basis of all else. Whether it’s a blog, social network, email, video or infographic, content is vital in digital marketing. Why Content is King: Content = SEO. Within all of the changes in the Google algorithm and search ranking factors, the one constant has been content. High-quality content infused with relevant keywords is one of the top ways in which to increase organic search ranking and improve overall SEO. Even Matt Cutts says so. Inbound Marketing. Content cultivates thought leadership and creates inbound leads. Branded content establishes a unique voice and increases credibility – leading to brand affinity. Plus, inbound leads typically cost 61% less than traditional outbound leads. Cyclic Benefits. We can’t explain the continuous content cycle of benefits better than the following excerpt from “When It Comes to SEO, Content is King.” “Content generates traffic. Traffic shares content. Traffic and shares generate links Links generate better rankings Better rankings generate more traffic and business And repeat.” Contact ZOG Digital today for all digital marketing solutions. Plus, learn more about the power of content marketing here. Twitter Tweet Facebook Share Email This article originally appeared on Social Media and Search Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022