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Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get thing started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it’s own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:

  1. Target Content
  2. Primary DA40+ link
  3. Primary DA30+ link
  4. Secondary DA30+ link
  5. Secondary DA20+ link
  6. Social Promotion A
  7. Social Promition B
  8. Social Promotion C

This is what the initial structure would look like for a simple SEO and social media program to get the ball rolling:
simple seo and social link structure that works

Target Content

The target content is the article (usually an article) that has the following characteristics:

Well written and helpful

It’s very well written, helpful, and is designed to be the last word on the topic the user is looking for.

How do you know your content is great? Once someone performing a search for a particular subject has found and consumed the target content they need not look any further. They don’t “bounce” back to Google and click somewhere else. If they do, it means (to Google) that your content wasn’t satisfying.

Search phrase in headline if possible

The headline should contain the search phrase if possible, and it should be very “clicky”. See this article on clickbait for more detail on this. While the headline should not “be” clickbait, it should be similar to clickbait but with real relevance to the article built-in.

Longer is better

There’s a lot of debate about content length. But in the end, many studies show that the average first page article has about 1900 words. While that is a good rule of thumb, we suggest 2000 words if it makes sense to do so.

Use an image

An image is very important. One image helps, more than one image doesn’t seem to increase readership.

The Target Content should have one DA 40 or higher link pointing to it. The link must be embedded in relevant, high quality content. The word count for the content in which the link is embedded should be about 1000 or more words (again, if it makes sense). Again, this content must be the cat’s meow, really high quality that stops the searcher in her or his tracks.

It’s important to build primary links on your own using link outreach. This is because the links must be of sterling quality and the content must be controlled for the same reason. You don’t want to chance getting links through a vendor with low trust, or that is off topic.

The Target Content should have a link from another site as well. So, two links minimum pointing to it. The attributes for the DA 30+ link are the same as the DA 40+ link. Quality is key. These are just initial links, the rest will be attracted organically because your content is just so damned awesome and on-topic.

The secondary DA30+ link should not point to the Target Content. Instead, it should point to the DA 40+ content that in turn links to the Target Content. This content should again be of high quality, relevant, etc. The word-count should be at least 750 words. But if more is needed to create truly helpful content, then make it longer. A good secondary link vendor is Fat Joe.

The secondary DA 20+ link points to the DA30+ link. Like the secondary link above it is intended to give strength (authority) to the primary link. The attributes should be the same as the secondary link mentioned above.

Social Promotion A, B, C

Use social promotion for both primary links. You use social promotion to drive readership to the article, and to develop organic inbound links. Remember, the two links you build to the Target Content are just to get things started. Ideally the content is good enough to attract links on its own. The social promotion helps this happen.

Three content types need social promotion:

  • Target Content
  • Both Primary Links

The above structure may look like some sort of link pyramid, but it’s not. The structure discussed here won’t get you far. It merely “primes the pump”. If the content is as good as it should be it should attract more links, mentions and shares naturally.

Good luck!