Introduction to SEO Link Building Strategy:
Backlinks are one of the central pillars and most essential parts of SEO marketing. Link building plays a crucial role in driving quality referral traffic, improving domain authority, and organic ranking. Hence, every marketer and website owner should use a link building strategy as a growth strategy. Building links for your website’s growth by providing relevant information to the users is one of the most holistic approaches to SEO strategy.
But, if you build backlinks for the sake of getting links or do malicious practices, then Google will hit you more, and you may lose everything on your website. Even Google can permanently block your website.
So, let’s dive-in and know the most effective SEO link-building strategies by which you can skyrocket the domain authority, ranking, traffic, and earn thousands of backlinks.
#A) SEO Link Building Strategy for Beginners:
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HARO:
Help A Reporter Out (HARO) connects journalists with bloggers and subject matter experts.
Due to high competition for every request, it is a bit difficult to get mentioned. But, if you crack it, your website earns high-quality, relevant links on popular websites.
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Resource Page Link Building:
Resource page link building is a process of getting mentioned on someone’s website. Here, you outreach the relevant websites and ask them to link you on resource pages. Email marketing is one of the compelling mediums for such professional outreach. With the excellent email outreach, you can expect the conversion rate from 6% to 30%, depending on your content’s relevancy and quality.
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Social Media Link Building:
Any brand is not entirely established until it has its presence on social media channels. Social media platforms are significant and highly trending, where people spend enormous time.
As a beginner, you may face difficulty in getting backlinks from a high authority website (70-100 DA). But, you can build your links by making a presence on social media channels. The best part about these social media platforms is their domain authority is more than 95.
The most popular SM channels are YouTube (100 DA), Facebook (100 DA), Twitter (100 DA), LinkedIn (100 DA), Pinterest (100 DA), Instagram (100 DA), Reddit (97 DA), and Quora (92 DA). Getting links from these websites are 100% free.
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Link Building Through Directory Submission:
Another powerful link building strategy for beginners is to submit their website on high-quality web directories. Similarly, you can submit your website to the general company directories. The only thing you keep in mind that you should only submit your website on highly relevant sites, as it is the most spammy link and outdated link building strategy.
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Build High-Quality Links Through Bookmarking:
Bookmarking link bundling is another most spammy and outdated technique. But on the other hand, if you execute it in the right way, then you can earn high-quality do-follow links.
Some of the most effective social bookmarking websites where you can build links are Tumblr (95DA), Digg (92DA), Slashdot (89 DA), GrowthHackers (89 DA), and Diigo.com (85 DA).
It’s essential to check website authority with an efficient online tool before getting backlinks from it. Google considers the DA score to determine the quality of backlinks pointing towards your site. If the DA score is low, backlinks will be considered of low quality, and they will result in damaging your site’s reputation and SEO. Therefore, before getting any backlink, make sure to check website authority with a domain authority checker online service.
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Build Links from Expired or Expiring Domains:
The most powerful and the quickest way to skyrocket your website’s backlinks and domain authority is possible through an expired/expiring domain. You need not beg for backlinks, neither you need to do any type of outreach.
You can buy the expired or expiring domains related to your niche and then redirect them with 301. You will not only get tons of backlinks but also start driving colossal traffic.
Essential Things to remember while buying expired domains are:
- background of the domain backlinks
- domain authority
- index number
- spam score
- domain age
- reputation
Any small mistake can land your website into marshland. Because if Google finds anything spammy or black hat, it can penalize your website badly. So, you need to take all the steps seriously; if you crack it, you win it!
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Reclaim Links from Broken or 404 Pages:
Reclaiming links from broken pages are one of the most influential and widely used link building strategies for SEO. And any stage of the website can accomplish this task, as the internet is filled with broken pages. You only need to follow these simple steps;
#1) Find a page that has a broken link (using tools like SEMrush, Ahrefs, Google Analytics) that might link to you (relevant to your site/content),
#2) Outreach them with a personalized email (using the contact us form or finding an email from social media/email finder tools) by providing them any value + asking if the broken link could be replaced with your link. It would be great if you outreach a blogger/marketer to reclaim a link from your email at domain name ([email protected]) as it will build your trust and authority.
You can search these websites with broken links and reach out to them with link-building SEO tools.
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Earn Thousands of Links Through Infographics:
As a beginner, you may not have thousands of great content; you may also not have high domain authority and full brand visibility. Moreover, you may also have a limited marketing budget where you can not spend so much on link building, such as link building campaigns, paid media advertisement, and more.
But, with the help of infographic marketing, you have the opportunity to earn thousands of backlinks. An informing and excellent infographic brings 3X more engagement and shares than blog posts. People like to grasp insights, share them on their social media platforms and websites.
A marketing company, Kissmetrics earned more than 42,000 backlinks by creating only 54 infographics. With an infographic link building strategy, even my marketing agency, The Blue Oceans Group, has acquired high-quality backlinks on multiple referring domains with 90+ DA.
#B) SEO Link Building Strategy For Medium and Advance Level Websites:
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Testimonial Link Building:
Another powerful SEO link building strategy is through testimonials. You can write a comment, opinion, or share your experience with your offering’s products or services.
You can make a list of all relevant products and services in your industry. Then find the best contact person to whom you can reach out via email and pitch testimonial offerings.
Last but not least, create a descriptive testimonial and send them. To make it more effective, you can back your content with video.
That is all!
With the testimonial link building strategy, you get high-quality backlinks on their home page.
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Acquire High-Quality Do-follow Links through Guest Posting:
Guest posting is the only link building strategy that opens the path to get links on high-authority websites like Forbes and Entrepreneurs. Not only this, you build a huge brand presence, relationship with like-minded people, and subject matter experts.
With the guest post link building strategy, you can earn thousands of backlinks, social shares, followers, and subscriber base and drive tons of traffic on your website.
There are various ways of finding high-quality guest blogging sites where you can publish articles as a contributor.
You can search on Google with your key term by the following method;
Keyword + “guest blog”/”guest post.”
Keyword + “write for us.”
Keyword + “submit an article”/”submit a guest post.”
Keyword + “contribute a guest post.”
Keyword + “contribute to our blog.”
Keyword + “become a guest blogger.”
Keyword + “guest blogging guidelines.”
Keyword + “contributor guidelines.”
Keyword + “send a tip.”
Keyword + “guest post by”
Keyword + “guest author.”
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Host or Sponsor Events and Webinars:
Building tons of backlinks on popular websites, news portals, local sites just in a few days is possible through events.
You can host your event or 3rd party event, where you get mentioned by the participants’ websites, sponsors, media, and news channels.
Another way is to sponsor events, conferences, roundtables, seminars, and webinars. Since you are the sponsor of that event, your branding will be the priority for event companies, media, and participating website owners. They write a description of your work, business, and link your website.
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Podcast Link Building:
The podcast is a highly emerging trend in the marketing world. People love to listen to podcasts for hours.
You can participate in podcast interviews. Most podcast hosts link your site on the episode post and write a custom intro about you and your business. It is a quick and straightforward method to earn backlinks.
People listen to you and search your website organically on search engines. And it increases the organic ranking and traffic to your website.
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Create Detailed Industry Reports:
Conducting primary research, creating, publishing, and marketing comprehensive industry reports are not everyone’s cup of tea.
But, if you are a well-established website and have effectiveness, authority, and trust in the eyes of search engines and users (E-A-T), but you are still not making at least 1 or 2 industry reports every year. Then, you are not only missing the tremendous brand visibility but also missing out on link building opportunities.
Yes! You heard me right.
Industry reports and research papers are a robust SEO strategy to earn and scale link building strategy.
Marketing guru Neil Patel made more than 90,000 backlinks with his two report posts. One statistic and industry research was based on a report; “17 Charts That Show Where Content Marketing Is Heading”. And second was on “New Study: What 100 Social Media Followers are Worth”.
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Offer Free Online Video Courses:
Offering high quality free online video courses are a highly successful and long term link building strategy for SEO. Creating high-quality content and offering them for free is one obvious one-time investment. But, if you successfully execute it, then you can build millions of backlinks for years. Here you get links organically, that is, neither you need not beg nor do any email marketing and link building campaigns.
Websites like Udemy, Coursera, and HubSpot academy are providing free educational content for their audience. You will be surprised that these platforms acquire thousands of high-quality backlinks every year.
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Build any User-Friendly Tool and Get Thousands of Backlinks:
Again, building any tool or software is not everyone’s cup of tea. If you have reached that level where you can make some decent investment in product building and marketing, then it is another gem for your website.
Building a tool is a one-time investment. But once you have made any tool that can help customers, get ready to multiply your revenue, website valuation, and millions of backlinks.
Marketing websites like SEMrsuh and Ahrefs have created an SEO marketing tool and are building thousands of high-quality backlinks every month. Not only this, they are driving millions of traffic, thousands of leads, and conversion with the help of their tools.
It’s Your Turn If Anything I Missed?
Now I would like to know your thoughts on this blog post about link building strategy for SEO. If you have any questions or queries, then do not hesitate to ask. Also, If I missed out on any other link-building strategy that might have helped you, let me know by leaving a comment below.
Read more:
- 4 Link Building Strategy Tips that Will Boost Your Website Authority
- Top 9 SEO Marketing Tools
- Effective Link Building Tactics – How They Have Changed
- Best SEO Software
This article was written for Business 2 Community by Sugandha Bansal.
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Why have you recycled this old post? Many things are no longer relevant and they are not effective.
Your very first entry DMOZ has no relevance after 2017!
All the link building tactics are well-researched, bonafide and tested in real-time. It is working great for many marketers like me in 2020 and even will work great in 2021.
As far as the DMOZ listing is concerned, yes it is closed after 18 years on March 17, 2017. And it is not mentioned anywhere in the blog. Since our infographic is a bit older, so we are updating it. And very soon profound readers like you will see the updated infographic as well.
Cheers!