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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩SEO

    SEO Cost: Why Premium SEO Is Cheaper In The Long Term

    author imageJay Leonard Last updated: 30 June 2016
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    SEO Cost: Why Premium SEO is Cheaper in the Long Term

    If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your business’s hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of.

    In the 21st century, many businesses rely on internet traffic to promote or sell their products and/or services, and many businesses are moving away from the traditional marketing tools such as flyers and newspaper advertisements and are looking for digital solutions.

    With so many options available in the digital world of marketing it can often be a tricky decision on how best to spend your budget.

    It may seem like a good business decision to spend the least amount of money possible – but that is not the case.

    Search Engine Optimization Pricing

    Let’s start by using search engine optimization as a good example of why often the more you spend, the better off your business will be.

    The cost of SEO is discussed heavily in SEO circles but has the biggest impact on clients and the return on investment they should expect to see.

    In reality, a good SEO service should pay for itself and deliver a profit for the investing company – after all, if you told me I would have to spend $3,000 per month on SEO and I would only ever see a return in sales of $2,000 then I would not employ an SEO agency.

    However, if for my $3,000 per month investment I am seeing a $6,000 return of which $3,000 is profit, then I will be more than happy with my decision.

    Let’s take this one step further and consider scale.

    Am I going to take this deal – of course I am!

    We will further illustrate the point of how SEO pricing is almost irrelevant and the real question should be what return am I getting for my SEO cost in the long run?

    SEO Services Pricing Vs. Google Adwords Pricing

    If we compare search engine optimization pricing to Google Adwords pricing, then we can see more clearly the long-term benefits of SEO and dive deeper into the idea of search engine optimization cost being less important than we first thought.

    Let’s take a look at some Google Adwords costs and compare them to potential SEO pricing.

    In 2016, the legal sector leads the way in terms of Google Adwords cost per click with the term ‘best mesothelioma lawyer’ reaching a whopping $935.71 per click, but let’s take a look at a less expensive term.

    The keyword ‘personal injury lawyer atlanta’ attracted a cost per click of $132.23.

    Adwords Cost

    Now that might seem an insane amount of money to spend per click, but if the value of each client was, let’s say $10,000, then it could be profitable to go after this keyword using Google Adwords.

    Now let’s say that the cost per click was more reasonable – let’s say $100 per click.

    Let’s say clicks convert at a rate of 2% of visitors signing up for their services.

    So they would need 50 visitors for every 1 sign up. 50 x $100 per click = $5,000.

    This would leave them with a profit of $5,000 per client acquired using Adwords.

    Now let’s think about this from an SEO point of view. On average, the term attracts around 720 searches per month for the exact phrase match.

    If we can achieve a number one organic Google ranking, then we can expect to attract 40% click through to our website. This would give us 288 organic visitors per month based on that one keyword.

    Now, if we are to assume that 1 in 50 convert, we would see 5 paying clients for this term – each of these is worth $10,000, so that gives us $50,000.

    Now, to get these 5 clients using Google Adwords this start cost us $25,000 per month. You should see the value of SEO right now.

    SEO Pricing – What is a Fair Price to Pay?

    Having given that illustration, it is now easier to consider the cost of SEO and what we should expect to pay.

    SEO Cost

    In the illustration, we were kind to Google Adwords (the actual cost per click according to AHREFS is $138.65) and we only gave the example of achieving one page one keyword ranking from SEO.

    In reality, other related keywords that are a broad match are also likely to rank highly and attract much more than the 5 clients per month.

    It cost $25,000 per month using Adwords to attract the $50,000 per month of business so is it fair to expect to pay just $500 per month to an SEO agency?

    Of course not!

    In reality, any figure less than $25,000 per month will be a sound investment and the long-term picture would be even more fruitful when other keywords can be targeted.

    A more realistic figure might be anything from $7500 to $15,000 per month for this service.

    No One Size Fits All Packages

    The illustration we have given would not work for a company that has a client value of $500 and this is why you should never work with an SEO company that offers packaged pricing.

    SEO Pricing Package

    It is impossible for any two projects to be the same. A good SEO pricing strategy will include a whole range of factors including the competition, the costs of pay per click, the resources needed to rank and many other influencing factors.

    Usually, the more profitable the keyword the more competition you will expect to face. Although this is not a hard and fast rule, there are exceptions.

    Why SEO Is Not Cheap

    I think we have pretty much covered this but let’s look at a couple of analogies.

    If you were to buy a house, and you wanted 5 bedrooms, a sauna, a cinema room, a hot tub and a swimming pool – do you think it would cost the same as a 2 bedroom apartment that has been converted from an old warehouse?

    Of course not!

    On top of this – the cost of the 5 bedroom house will be more upfront, it will have higher maintenance costs and ultimately it will cost you more money.

    BUT… the upside of the 5 bedroom house is that it gives you a higher standard of living, makes you more comfortable and is something to be proud of.

    It is also a good investment and is something you can sell for much more later.

    Search Engine Optimization Costs

    The same could be said of your business website.

    A reputable SEO company will continue to work to ensure your prime location (Google position 1-3) and it will cost you money but in return, you will get the customers, the satisfaction, and ultimately a huge return on investment.

    If we go back to our comparison of SEO and Google Adwords, then it seems another fair analogy to say that Adwords is like renting a property – you can only stay in that location if you continue to pay your rent, whereas SEO is more like buying a house – it cost you X amount in monthly payments, but the investment will pay back in the long term.

    SEO Pricing Conclusion

    So you can hopefully see from these illustrations that search engine optimization is not something you can set at a fixed price.

    It is also a service that requires knowledge, staying up to date on strategies, and you will pay a premium to work with a company that knows search engine optimization inside out.

    This premium will almost always offer a good return on investment and that should be the question you are asking – what can I expect my investment to return?

    I will leave you with this one last thought.

    How much does a guy flipping burgers earn each month for doing a job that requires very little skill and very little knowledge?

    Do you think your SEO agency is going to provide your business with a $25,000 per month profit for the same amount of money as the guy flipping burgers is earning?

    No… I didn’t think so.

    You should look to get a good price for your SEO but above all, you should look to work with a company you trust and can deliver a good return on investment.

    Whether that investment is $1,500 or $25,000 per month – it does not matter as long as it is profitable long term.

    Frustrated With Your Current SEO Company? Download Our SEO Checklist Today!

    Atlanta Local SEO Checklist

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      This article originally appeared on YEAH! Local and has been republished with permission.
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    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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