If you do any business at all online (who doesn’t these days), you more than likely already recognize the importance of blogging. But do you know how to seo your blog posts to make them more search engine friendly? By providing fresh, relevant content and performing basic blog post optimization techniques, you can take advantage of the many benefits blogging offers. Following are easy search engine optimization (SEO) tips to help make sure that your blog gets noticed.
Perform Keyword Research
Keyword research is required if you want to achieve effective on page optimization. There are a number of techniques and tools that can help you find keywords that are relevant to your blog posts and the Google’s AdWords keyword tool is a good example. You’ll be able to find keywords related to your topic and even find the words and phrases that your competition is targeting. You should also focus on long-tail keywords because visitors searching long-tail terms are typically more qualified. A good rule of thumb when it comes to making your posts effective is to focus on only a couple of good keywords per post which will help you remain focused on the objective for your post.
Put Your Keywords to Work
After you’ve selected your relevant keywords, it is important to position them where they’ll have the most influence on both consumers and search engine spiders. One or two strategically placed keywords or keyword phrases should do the trick, including them in the title, headline (within the first 65 characters (Google’s cut off point) and subheadings, your introductory sentence and concluding paragraph. You’ll should also make use of anchor text (text you link to other relevant pages on your blog or website). Next, add title tags and meta descriptions. It’s important to note that you should avoid “keyword stuffing”, meaning over “stuffing ” your content with keywords, making it hard to read and definitely not “human friendly” which it needs to be if you want to convert. This will not only annoy your readers, it will ensure that Google penalizes you.
SEO the URL
The URL is one of the first things crawled on the page and looked at by search engines to determine what the post is about. Blogs provide the perfect opportunity to optimize every blog post URL. These blog posts have the potential of a lifetime of reach so it only makes sense to optimize the URL with keywords.
Optimize Blog Post Images
Before you upload images into your blog, include the targeted keywords in the file name. In addition, fill out the alternate text section with a short, keyword rich description of the image.
Reference Informational Links
If you mention research/studies/information found on other website’s mention them in your post and include a link to the page you are referencing. Besides being smart blogging etiquette, you might also benefit by receiving a link back. Quality back links are an invaluable asset for any website/blog hoping to rank higher.
Your Blog Needs to be Mobile Friendly (Responsive)
On April 15, 2015 Google announced “Mobilegeddon” and that they would start displaying mobile friendly site results first. Why? Because more people are using the search engines on their mobile phones and tablet now than on desktop.
Take Advantage of Social Reach
By social reach we mean taking advantage of social media, including Facebook, Google+, Pinterest, Twitter, LinkedIn and others to create and sustain connections with current and potential clients. On Facebook you can even schedule posts ahead of time. The important thing to keep in mind is that, like most marketing tasks, in order to make social media marketing work for you, need to work it consistently. If you don’t have time, it’s highly suggested that you pay a professional to do it for you.
By taking advantage of the simple tips on how to seo blog content, you’ll promote higher rankings, increase web traffic, and achieve higher conversion rates, factors that all businesses need to achieve success online.