Jay LeonardSeveral have talked about SEO is on the route to be a thing of the past but what people neglect is the fact that SEO companies and especially the good ones just adopt better and more ethical practices.
But the question on everybody’s lips is what works now with SEO?
Put simple the answer is social signal, the search engine methods as time goes by are putting more emphasis of social media mentions into the ranking factors.
This doesn’t require a company obtaining a large number of likes on Facebook, it is all about the idea of appealing your internet social network community and effectively driving them to share and reccommend your website socially.
One of the primary SEO factors now has become social signals, the day may never arrive when SEO is totally social yet a major part of ranking factors will be attributed to this.
“If Google sees that your business has plenty of social proof on all social media platforms from a spread of your website or business information, then the algorithm will understand that your website is well worth the real estate of the first page of Google.” says John Vlasakakis co-Director at SEO company Maps Gurus.
The new backlink with SEO is your previous customer of website visitor mentioning your site on all social media platforms. If a person is engaged enough to mention your site online on Twitter, Facebook, Stumbleupon etc, this is the most valuable online mention your website will get.
I would like to ask the community here, if they have noticed increased social mentions of your business having had a positive correlation with SEO efforts.
This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Yes, I would say that social signals do boost SEO efforts dramatically. Twitter, Facebook and Google+ use has helped my SEO efforts and others I have worked with.
Thats great to hear, i have witnessed websites overcome both Google updates just by engaging social media, content spreading virally, seems to break the google barrier on website hit by these updates
Hi John, social signals have really helped me in my daily work (I’m a link builder at teliad and seonative)…social signals will gain more and more importance, the thing is, and a lot of my clients don’t understand just yet, social means “updating”…if you ain’t got the time to put in increased effort here, things are not gonna work out.
I totally agree with you that social signals add tremendous boost to any SEO effort and it is really catching up. But I don’t think that it has taken over SEO yet but it is a very big factor that you should bank on as early as today. I think that SEO practitioners should consider social signals as part of their strategy investment as ASAP.
Social signals work but they are not as important as a lot of people think, backlinks are still the most important thing in Googles eyes though it can’t do any harm to have some social SEO too of course. We discussed this over on http://seoinfobox.com/ earlier in the week.