This is Part 3 of our 10 part series elaborating on my article 10 Killer Techniques to Quadruple your Internet Marketing Success.
Some are unsure what the term “search engine optimization” really means so here’s a simple definition:
Search Engine Optimization, also known as SEO is the process of telling search engines like Google that your content is relevant for a specific topic or keyword.
For this article and the next two, we will be talking about search engine optimization as a method of being found online by potential customers who are searching for information about your products and services.
Write Killer Content
With the changes that Google has made over the past year or so, most notably, the Google Panda & Penguin algorithm updates, it is now absolutely necessary to include blogging and content marketing as the center of your search engine optimization strategy.
Adding fresh new relevant content to your site on a consistent basis, even if you do nothing else, will help you be found on search engines for the words that are used inside your blog post, content page, or article.
4 Content Marketing Steps You Can Start Today!
Here are 4 things you can do, starting today, that will cost you absolutely nothing but your time that will boost your search engine optimization and start sending more visitors to your website.
Tell Interesting Stories
I have no doubt that the products or services that you sell have an amazing benefit to those that buy from you. It has probably helped them solve certain problems, overcome obstacles and perhaps even changed their lives.
These are great real-life stories that you can write about and share that can help you add content to your website and also provide some case studies that will help buyers in their decision process.
Explain How To…
Do you ever have customers asking the same questions over and over? You could write an article or blog about how to do a certain task. Embed some pictures and perhaps even a video you can create with your iPhone or Android.
If you have the time to make a how to video, it is still best to write a blog post or article about the video as well. You can post the video in YouTube and optimize it as well as embed it in your content for visual reference to the written description.
Share your Expertise
You may be concerned that if you share your knowledge or expertise, you could be revealing secrets to your competitors or worse, teaching your potential customers how to do what you do which may mean they won’t buy what you have.
In this series of articles, I am basically sharing all of our Internet Marketing knowledge with you. You may be encouraged by what you’re reading and you may decide to do a lot of this yourself and get some great results. In fact you probably will!
But when you realize that it actually takes more than just one full time effort to effectively manage your website, search engine optimization, social media marketing, pay per click advertising, email marketing, blogging, and more, you are likely do decide that it makes sense to outsource that activity and maybe you will contact us for help with your internet marketing.
In your business, you can share some of your knowledge and expertise to establish yourself as an authority in your industry. Chances are your prospects will respect your level of expertise and when it comes to choosing between an expert or trusted advisor and someone else they don’t know or trust.
Our WSI Internet Marketing business works with a lot of landscaping companies. A great way for landscapers to create valuable content would be to write about how to maintain your shrubs or bushes or how to maintain your hardscaping to stop weeds from growing in the cracks. There are probably lots of articles like that which you can write about your business.
If you go through the content that is already on your website, there are probably items that you could write a lot more about. A great way to create content and enhance the search engine optimization for your website is to blog about the things your site already talks about.
Elaborate on the content you have. Incorporate some more knowledge. Explain how to do that or how to care for it, what other uses it has or whatever might apply to that particular bit of content. This new content will help boost your website relevance and you will soon start to see your traffic numbers grow with a little do-it-yourself search engine optimization.