NumeroUno 04.18.14Competitive keywords in online search engine optimization (SEO) can be hard to use, requiring you to both use the correct one and implement them properly, including accounting for keyword density. By following these basic keyword tips and SEO techniques, your business can easily manage, maintain, and improve your SEO rankings.


You probably already know the basics of working with competitive keywords, such as the need for long-tail keywords and competitive keywords and the proper ratio of keywords to content.

Since keywords are what determine your web material’s ranking, their placement is particularly important. In terms of your on-page techniques, you definitely need keywords on your title and landing pages, as these are the first pieces of content found in organic searches. Pay attention to their arrangement, such as their placement in titles and headers; the keywords in these are prominent areas.

However, that’s not to say that keyword placement in other areas is not important. The site’s URL is often overlooked as a keyword location, since it’s not always possible to place keywords here. However, URLs are easily picked up in organic searches so it makes sense to place keywords within it if possible.


Constant movement and redoing of keywords is a necessity due to the constant changes in web trends and keyword variables; reasons for these changes include policy updates and shifting consumer tastes. A natural part of SEO, updating your keywords will require research and testing. Choosing and placing them can be taunting, but if you follow the tips above, you’ll be able to keep your business competitive, fresh, and highly ranked.

To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at [email protected].

This article Proper Keyword Placement Tactics was originally published at Numero Uno Web Solutions and has been republished with permission.