Panda & Penguin Friendly SEO: A Business Guide to Recovering From Google’s Algorithm Updates

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author imageConnor Brooke Last updated:

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  • Thanks for these great tips and guidelines. The SEO world can be difficult to navigate at times and it’s hard to know who to trust your resources with if you can’t do the work yourself.

  • Even now it still shocks me the amount of emails I am getting for the selling of links. Google has been saying for a long time now that they do not like this practice and they will do anything they can to stop it. For people to still be out trying to sell links is one thing, but for those to continue buying them is another. Everyone needs to keep in mind that your link profile is huge to the ranking of your site, and the last thing you want is it to look bad in the eyes of the major search engine.

  • Google’s aims with the penguin update are admirable, but the implementation is terrible. I’ve never seen such bad search results with numerous examples of web-spam results on the first page for high profile terms. I’ve had some high quality pages with original content and good on page SEO lose substantial ranking while I have other sites which I set up a long time ago and have neglected which are suddenly ranking for high value search terms.
    One thing I’ve noticed is an attempted flight to quality. Big brands and social networks have claimed the front page for many terms. The other big winner: Google. I am now seeing a lot more blogspot blogs on the first page of Google for competitive terms, sometimes with NO CONTENT! Google places pages are also listed in organic results as a web page listing (not a places format listing).
    While ostensibly Google is aiming to clean up the net (and it certainly needs to be done) don’t expect things to settle down and look good. We are going to see a series of shakeups (of variable quality), which will make acheiving a stable first page result harder and harder to acheive.
    The goal of this is simple: Google is reducing the value of SEO – the alternative: Google adwords.
    Likewise for searchers: when you’ve got irrelevant webisites and spam in the search results, the ads start looking more appealing (at least they might be selling what you are searching for).
    The backlash will be that people seek alternatives. Google has long been the best search engine for organic results, but this current update has disrupted their reputation. Unless Google implements a quality search algorithm then people will choose other search engines which deliver useful results and aren’t packed with ads. Remember when Google was the fast, clutter free, and amazingly good search engine that left the competition for dead?

    • I quite agree with you Dallas. I have seen one of my sites fall from page 1 to page 6 for no obvious reason, yet I have seen domains for sale within the first few results, and the only content is an alt tag, a domain, and a “for sale” piece of text. Google are trying to keep a grip, but already the web marketing company I work for are looking at the alternatives to google, namely bing.

  • Awesome info!! Thanks for providing the great information about Google Panda and Penguin updates. I would like to know that I was waiting to however should be stop spammed technique and banned the over SEO optimization websites. Now I am very glad to Google fantastic updates. Please keep it continue.

  • Very good detailed information on Panda and Penguin Updates. It’s a kind of eye opening for user who don’t follow search engines guidelines. For any business they have to understand that team behind search engines are smart enough to find out any black hat seo techniques. Therefore creating good content and quality links should always consider.

  • A good article that goes through all the main issues you have to focus on making reliable SEO after the penguin. I have witness to see new sites with clean SEO and few backlinks passing ranking of older sites with many backlinks and a mix of clean SEO and “doubdfull” linkbuilding. For the most part 90 % I think the penguin hit the nail, but the last 10 % I see some crazy ranking. I.E. test/review sites and price comparison sites has taken over multiple pages of search results. Have you experienced that as well?

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