Panda & Penguin – Finding Your Way Through Google’s Wilderness

Love it. Hate it. You can’t ignore it. The behemoth that is Google. In its efforts to make its search algorithms more dynamic and stringent, it has been doing regular updates on Panda and Penguin. No, do not mistake them to be animals. They are code names for Google’s algorithms that police websites that violate Google’s Webmaster Guidelines.

What are the Panda & Penguin Updates?

For Panda, Google said, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”. And for Penguin 2.0, Google said “Important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Impacts of the Panda & Penguin Updates:

In our efforts to assess the impact of this new-age Panda and Penguin on websites and blogs, we deciphered the following:

• Panda comes in to slap poor quality content that are published with a lot of spam-like keywords. It is up against those ‘authors’ who spam numerous blogs, websites with one blog link, often without any relation.

• Penguin targets indiscriminate use of black hat tactics like keyword stuffing, inorganic advertorials. With these, it becomes imperative on the part of website owners and bloggers to publish content that is original, has quality and which doesn’t spam.

How then can we find our way through this wilderness created by Google Panda and Penguin?

Big question for by now it is obvious that Panda and Penguin penalizes the ‘quick-buck’ seeker in the world of content. Let’s see what options we have in order to promote content in the online world then:

i. Plough in your friends, family, colleagues and social networks using the ever-friendly and popular Facebook, Twitter, Google+ and LinkedIn. Most people definitely more than one of these in their daily life.

ii. Try building an audience in YouTube too by transforming your content, especially product description and services differentiation, at video sites like YouTube.

iii. Project yourself as a thought-leader by uploading whitepapers or slides in document upload sites like SlideShare, AuthorStream

iv. How about transforming snippets of your content into informative creatives and use these infographices on Pinterest?

v. And finally, consider guest blogging. This will give you and your company a lot of visibility thereby helping you to carry the word.

  This article was written for Business 2 Community by Jay Leonard.
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Author: Jay Leonard

Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

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