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Many online business owners optimize their sites for search engine visibility. It is however important to note that doing effective SEO doesn’t necessarily mean that you will be ahead of your competition. Chances are; your competitors have also done effective SEO. You must therefore move to the next level of optimization to gain competitive advantage.

This is where optimizing directly against competition comes in handy. There are a number of very effective website optimization techniques that have nothing to do with keyword targeting or link placement among other common SEO techniques. If you are interested in discovering techniques, look no further. Below is a detailed discussion that will show you how to optimize directly against competition.

Competitive Analysis

Optimizing directly against competition is all about competitive analysis. You have to measure your competition to ascertain if you have competitive advantage. If you don’t, you must rethink your approach by asking 4 main questions. The answers to these questions will help you carry out effective competitive analysis which is the key to optimizing directly against competition.

1. What is the Nature of Competition?

This is one of the most important questions to answer if you want to optimize directly against your competition. Discovering the nature of your competition helps you device effective strategies for beating them. It doesn’t matter how big your competition is. You can optimize your site and beat competition when you know their nature.

Big competitors usually focus on advertisers as opposed to users. If you are a small competitor, you are better off focusing on another avenue i.e. users as opposed to taking on big competition head on using their expensive marketing strategies. You can also focus on abrupt market changes because and optimize your site in that regard because big competitors usually have problems adjusting.

2. Where Does Your Competitor Compete?

You also need to know how they compete with you i.e. are they in the same geographical location, culture etc. as you? Also, it is important to know if they have an offline presence. Once you discover this, take your business model to geographical locations they don’t serve. You can also attempt to penetrate a culture they haven’t penetrated. You can do this adopting new optimization techniques aimed at taking you where your competitor hasn’t reached or touched i.e. local search optimization.

3. Who Does Your Competitor Compete Against?

You can also optimize directly against competition by identifying who your competitor competes with. You can make a top 10 list of top competitors and then compare and contrast their various approaches and offerings. Your focus should be discovering what they aren’t doing and doing it yourself on a large scale. When it comes to beating your competition in optimization, you progress faster by doing what others have neglected or haven’t done.

4. How Does Your Competitor Compete?

You also need to discover the specific of the services and products your competitor offers to be able to beat them. For instance, do they offer lower prices, high level service, money etc. You should focus on discovering what they are doing apart from normal optimization because it plays a big role in optimizing a site. For instance, offering money attracts traffic which in turn results in a high search engine ranking. You should focus on emulating unique optimization techniques used by your competitors if you aren’t already doing so since these techniques capable of indirectly optimizing your site.

The above tips should be adequate enough to guide you on the right path when it comes to optimizing directly against your competition. It is however important to note that there are other tips that could be of great help. It is therefore advisable to use this article as a basis for further research.

Read more: How Search Optimization Has Changed