On-page SEO can be overlooked at times, but is a requirement for any website that wants to rank well with Google. Although Google constantly changes it’s algorithm, here are some things we know for sure:
The Title Tells All
When you are browsing the internet, what draws you to a webpage? The pages title, right? Well Google uses it’s spiders to catalogue in the same way. (Which is spooky in itself right? But I digress)
The title of any webpage can be optimized to your company’s advantage using specific keywords that are relevant to your company’s product or service. For instance if you are selling toys, make a specific page for each product you are selling with its own title, I.E. Giant Stuffed Panda Bear. This not only gives you the opportunity to rank for more keywords, but to have more web pages in your site index (which Google not only approves of, but also is how they know what your page is about).
Here are some common Title Mistakes:
- Generic Page Titles – like Home, About, Contact Us, Products, etc. These tell Google nothing about what you do and what the page is about.
- Using your Company Name as the Title – Really? Is your name the keyword that you are hoping to be discovered under?
- Using the same Title for every page – See using your company name in every title.
On-Page SEO Calls for Quality Content
Don’t let those two words scare you. Quality content is something you know about. It is the business/service you have to offer. Such content on the Giant Stuffed Panda Bear page would include a “How your new bear was made” blog post or embedded video.
This useful content grabs the reader’s attention and helps your product stand out from everyone else. Having this content on your site also encourages people to share your web site over their social media accounts, which could bring in more conversations, traffic and ultimately, conversions.
A Picture is Worth a Thousand Words
One of the most neglected aspects of On-Page SEO is Image Optimization. It is easy to just upload a picture with a random name (picture.jpg) and get on with more important business. But if you take a few seconds and use these tips, you can make the difference in your search engine results.
- Try to name your image something that is keyword dense, but not overly so.
- Make sure to have an appropriate image for the page title and theme. This may sound a little obvious, but it doesn’t hurt to reiterate, right?
- Also make sure your images have alt tags. Alt tags are image information that is held in the HTML of your website, and the Google spiders look for and index regularly. (What do you think makes more sense to both humans and Google; image454.jpg or Giant_Stuffed_Panda_Bear_Picture.jpg?)