The existence of the Internet is becoming a highly diverse form of life. As the number of users is growing faster than ever, the ways to grasp their attention are also branching out to many directions. The key motive and force that drives people toward their online participation are their ambitions to succeed in such exciting surroundings. But, in order to achieve their goals, they have to behave in accordance with some basic online rules.

And, the umbrella term for all the actions that enable Internet users to rise to larger prominence is search engine optimization. It is changing as we speak, writing or reading, and Internet users have to prepare for the forthcoming changes in 2016. Governing the web space effectively will yield sweeter business crops, too, so every serious businessperson has to know how to gain leadership in the online environment.

1

Is Content Remaining the Center Stage?

There is always a lively discussion between opposite sides when it comes to the values of textual and visual content on the web. It is probably the most serious apple of discord among modern webmasters. One group defends the importance of textual content on the Internet. Contrary to that, the other side claims that the visual aspect of a website is that special ingredient – the X-factor – that converts visitors into customers and subscribers.

As it seems today, at the dawn of 2016, content is still the ruling king of the content court, but every website owner and webmaster has to work hard to keep it that way. The moment a graphical or lexical side of content on a website becomes neglected, it stops being the king and becomes the annoying and useless jester.

Prominent at the Local Level

Aiming at web leadership usually means making an effort to rise above the loyal rivals and become the leader of the global online pack. However, the Internet business potential of the local audience should never be underestimated. Conversely, wise businesspeople will try to adapt their web content to their local population. Furthermore, translating a website to target audiences in different languages will require serious and dedicated work, to keep its quality as high as it is in the original language.

Also, websites looking for local recognition have to engage in local topics. Creating posts and publishing news feeds from local websites will increase the number of visits by local residents. This is why every smart entrepreneur should include the basic geographical keywords related to their area in their website posts and page tagging. That way they will inform search engines what area they belong to, which will in turn increase their traffic.

Macromanaging Micro-moments

The diversification of online space has led to new habits in the way people use the Internet. Probably the largest change has been introduced by mobile phones, or to be more precise, their younger relatives – smartphones. Today, everybody from five-year-olds to centenarians can access the Internet via their smartphone or tablet devices; SEO is undergoing some serious changes here as well.

In accordance with such new trends, Google has devised a term called “the micro-moment”, which is the grain of time at which an Internet user feels the incentive of actively doing something on the web, like buying a product or clicking on a viral video. So, it will be important to prepare concise and user-friendly instructions or signup offers to make the best use of micro-moments. Such an approach to online recognizability will separate the wheat from the chaff and launch true online leaders to the cyberspace heights.

2

Website Enrichment through Blogging

As we have already accepted that the right amalgam of visual and graphical content is the key feature of every successful website, it is also important to add blogging to it, to put the whole web trinity together. However, blogging should never be considered a laid-back, link-gathering activity. Website owners who decide to launch a blog on their website have to provide their visitors with relevant information and knowledgeable blog authors. Those posts should be created by experts for the given field(s).

A problem that occurs here is an immense number of scam blogs and websites. They lead to failure in every SEO mission, since website owners do not know where they should be publishing or who they should allow to publish on their own platforms. However, the good news is that the SEOs  from Four Dots have come up with a handy tool for a smart link search. Their link prospecting tool Dibz is meant to serve every website owner interested in adding their sites an extra value by finding the most relevant links and websites for their needs.

Hand in hand with the development of the mobile-oriented SEO, the demand for voice search options has also grown. Since money is largely dependent on time, the option of “telling” a search engine what you wish to find on the web, instead of typing it into the search field, speeds up numerous business and personal errands. Webmasters, as well as the pundits from Google and Apple, work hard on improving voice search options, which is why we are going to witness the new developments in the relationship between SEO and voice search.

3

Nurturing the Mobile Field

Anybody who wants to be one of the leaders in the online business world has to know that the mobile market is the outer space of the Internet. Its limits are still unknown, but its potentials are enormous. Knowing that, it goes without saying that websites have to be friendly and open to mobile users, as to attract them to become their loyal clients. Since the mobile field is expanding and it is going to be yielding a plethora of marketing and business crops in the decades to come, websites clearly need to apply SEO tactics for smartphones and other gadgets.

Staying ahead of the competition by gasping behind their necks is the key goal of ambitious businesspeople. In the online context, it all becomes even more complex and chaotic. To stay on the winning track, it is crucial to implement new SEO ideas, welcome the upcoming year, and be ready for new challenges.