Once you understand SEO concepts, it’s wise to keep informed about them by keeping up with trends. One such trend is current keyword usage—one that everyone has to be aware of if they are going to use SEO properly.
Here are some tips for using keywords as SEO techniques and as a part of online business content:
- Structure Them
The structured usage of meta tags and data is important when organizing your keywords. You should make sure your keywords are incorporated into your site’s URL, the title or headline, the body, and images. These placements factor into your SEO results via organic searches and the discovery of your content.
- Make Them Unique
You probably have a tool to help you find keyword phrases for your content, whether it is a keyword program or something as simple as a thesaurus. Like with hashtags, your keyword phrases have to be unique, yet also similar to each other. For example, rather than using “discount kitchen wares” solely throughout a housewares web page, you could use “discount kitchen accessories” or “special kitchen wares” as additional alternatives.
- Place Them Based on Format
Mobile devices now affect SEO just as much as desktop computers. You may need to reformat your web site for mobile devices, if not create a separate mobile version. However you choose to approach it, place your keywords in the right places based on the format. The placement that works for one method of viewing your site can hurt the SEO of the other, so you need to keep the format in mind when it comes to keyword placement.
- Make Them Relevant
A recent Google report discussed “entity salience,” elements of any document that are well defined and distinct, and its affect on SEO. Entity salience, in terms of keywords, means using phrases that are relevant to your business, such as the names of famous athletes if you sell sports memorabilia. When placed together in your content, these associative terms raise the potential of your site being found through organic searches.
- Don’t Mess With Them
Research has shown that there’s no need to tamper with long-tail keywords in page elements such as footers and borders; after all, proper SEO-based content construction takes time to present properly. Ultimately, there are no true on-page SEO tricks, just simply good placement.
This article Keyword Phrase Placement: Are You Really Optimizing Your Content? was originally published at Numero Uno Web Solutions and has been republished with permission.