I know why you’re here.
You want to get better conversions, don’t you?
I don’t blame you.
After all, it doesn’t matter how seemingly lucrative your prospective business idea is, without having the capability to turn your web visitors into paying customers, you’ll never get a single cent from your website.
Nada. Zilch. Zippo.
And you don’t want that, do you?
If you’re sick and tired of getting poor sales results month after month, then allow us to share with you these SEO strategies to help you get better conversions.
Let’s hop right in.
Polish your Landing Page
First things first!
Your would-be customer’s experience in your website starts on your landing page.
That means you need to work on the CRO and aesthetic part of your website to make it more user-friendly.
Once your visitors come to your landing page, direct them to the right conversion path, displaying clear call-to-action buttons, adding sign-up forms, etc.
Here are more key traits you need to look into for better conversions:
- Have a simple, yet intuitive design
- Create a captivating headline title that lures in visitors
- Include authentic testimonials and reviews from happy customers
- Have clear images to grab visitors’ attention
- Include social sharing icons to allow visitors to share your site with the world
- Add a live chat option
Get Rid of Duplicate Content on your Site
Once the aesthetic and conversion optimization part of your website is out of the way, it’s time to check your content.
Your content can make or break your site. While having great content optimized for particular phrases will help your site rank better, having duplicate content can cause you some serious issues.
If you have duplicate content on your site, you might want to get rid of them before you get penalized by Google — causing your pages to be removed from the SERPs.
If you have to, go ahead and check your pages manually or use tools such as SEMrush if you have lots of content.
Here’s another trick you can consider:
If your site has two or more pages with identical content, consider consolidating them, keeping the one containing the most internal links and ranks better and then redirecting the other pages to it.
WordPress has a number of plugins you can use to redirect your internal links. The premium version of YoastSEO also offers this functionality.
Integrate your WordPress Site with Google Search Console
If you care about your search engine traffic, you’ll need to integrate your site with Google Search Console, formerly known as Google Webmaster Tool.
This tool monitor and analyzes your site, letting you know the phrases that you are actually ranking highly for and if there are any errors or broken links on your site that you should work on. You can then use these pertinent details to create an effective marketing strategy/campaign.
Through Search Engine Console, you may discover pages or posts that have been linked incorrectly by other bloggers, leading visitors to a 404 page.
Once you are aware of such links, you can redirect them to another relevant page to maintain the link juice and keep the traffic being redirected to your site.
If you have not already integrated this tool to your site, you can do it easily via the Yoast plugin. Just click on the ‘Search Console’ Option on Yoast and follow the prompts as outlined by Yoast.
Work on your Page Load Speed
The importance of page load speed cannot be stressed enough when it comes to improving the ranking of your WordPress site.
Google and other search engines consider page load speed as a key factor when ranking sites, so it goes without saying that you need to work on yours.
Now, assume you are a website visitor; would you be patient enough to wait extra seconds for a site to load?
You answer with a “no,” didn’t you?
Just like you, no one has the patience to wait forever for a site to load. They’ll just leave and opt to use the services of your competitors.
In order to know how your site is doing speed-wise, you can use a number of online speed tools such as Page Speed Insights and Pingdom.
To give you an idea of the kind of insights you can get out of these website testing tools, I ran Amazon.com with Pingdom. Here’s how the results look.
Those are just some of the many insights you can get out of using Pingdom.
Pretty awesome, huh?
When it comes to cleaning and streamlining your website, for starters, you can remove all clutter that’s not adding value to your site.
Deactivate plugins that you don’t use, optimize your images, minimize your redirects, and if necessary, reduce large size images.
You can also run a compression audit using WordPress tools, such as the ones listed below.
Have a Secure Sockets Layer (SSL) Certificate
The SSL certificate does not only make your site to look good; it also reassures your users that any information you collect from them, including emails and credit card details, is in safe hands.
Google recently made this a crucial ranking factor, meaning, if your site is encrypted, it stands a better chance to rank better.
You can know if your WordPress site has an SSL certificate by checking the beginning of the URL.
For instance, if it reads www.example.com, then it doesn’t have an SSL certificate. If it reads https://www.example.com, then it uses an SSL certificate.
In simple terms, if it has HTTPS, then you know the site is encrypted and secure.
Use SEO-Friendly URL Structure
How do you know a URL is SEO friendly?
Well, it’s simple. SEO-friendly URLs usually have words explaining the content behind the link and are easy to be discovered by both search engines and human beings.
An example of an SEO-friendly URL would be something like this: https://www.example.com/how-to-install-wordpress/
See? It explains to readers what they are likely to find if they click on the link and lets Google know what your page is all about.
Now, notice the difference with this link: https://www.example.com/?0=11207
With this kind of URL, a user can’t possibly guess where the link goes.
It also doesn’t help when it comes to optimizing your links to allow search engines to know what the page is about.
To make sure your links are always correct, go to your WordPress Settings Permalinks, check the field for Post name and then hit Save Changes.
Write Great Content
When it comes to optimizing your website for the search engines, you probably know this already – you create need mindblowing content for your pages.
The fact of the matter is, you can concentrate on all things we have highlighted on this post, but if the content on your site is poor, your website will be buried under hundreds if not thousands of other results — and should any web visitors land on any of your pages, there’s almost a zero chance that any of them will buy.
Don’t just write any content and hope that Google will index it; provide useful, informative content with focus keywords.
If you are not sure if your content is up to standard, go ahead and use Yoast SEO, a free WordPress plugin that analyzes your posts, giving you the option to add a description, title, and focus keyword.
It also gives you a readability score of the content you are about to post, giving you suggestions to make your articles SEO-friendly.
Conclusion – A Word for the Wise
Ranking your web pages online can be a neck-breaking task, considering that your competitors are working equally hard to impress search engines.
But hey, you can’t just sit there and watch as your site is buried by Google and other search engines. Employ these simple tricks, and you will certainly see some positive changes on your site.
They may not work magic overnight, but over time, your pages will rank better, giving you the traffic you’ve always wished for. It’s time to get those conversions!