Keywords are so competitive. When you use the same keywords that all your competitors are using, your chance of ranking for them is low. Think about it, if you’re a furniture store and you use the keyword “furniture,” you’re getting nowhere near the top of search results, there’s just too much competition. That’s why you need to start targeting long tail keywords.

Long tail keywords are keywords or key phrases that are more specific and usually longer than typical keywords. Long tail keywords are searched for less but actually, have a higher conversion rate because they’re more specific. They’re usually used when a customer knows exactly what they want and are looking to buy, making it an important tactic to utilize in your content.

For instance instead of using a high-competition keyword like “furniture” you tried to use before, be more specific and use a long tail keyword like “faux leather loveseat.” This will help customers who are looking for what you’re selling find you much easier. It works just as well for bloggers who want to increase their traffic too. Instead of using a broad keyword, getting specific with long tail keywords will allow users to find exactly the information they’re seeking.

But how do you know what long tail keywords will work and how do you incorporate them into your content? Don’t worry; it’s actually a simple process. Here’s how to target long tail keywords, step by step.

1. Research long tail keywords.

The first step to targeting long tail keywords is to find ones that will work for you. Think about what your target audience would be searching for on the internet and how it relates to your business. You want to use keywords that will bring users straight to your virtual doorstep so you can provide them with the content they’re looking for.

One quick and easy method for finding long tail keywords is to Google the topic you had in mind relating to your business. Start typing in the search bar and see what autocomplete suggestions come up. You can also enter a keyword you’re thinking of and look to the bottom of the page for Google’s related terms, you can get great ideas for long tail keywords here. Another method is to use a tool like Ubersuggest to find long tail keywords that are high-volume and low-competition so you have a better chance of ranking for them.

Use Google’s Searches related to feature to find long tail keywords.

Make a list of all the possible long tail keywords you can rank for and weed out the ones that won’t work for you. For example in the search above the word “planners” isn’t specific enough. Your keywords also have to be relevant to what you offer, don’t just use them because you think you can rank for them. So if you don’t offer printable planners and only offer physical ones, don’t use the “daily planner printable” keyword. People will be upset if they search and are led to your site but you’re not offering what they’re looking for.

2. Plan content around long tail keywords.

Now that you have a long list of long tail keywords that will work for you, it’s time to start building content around them. The goal is to provide value to your readers, not just match a search term, so plan in-depth, engaging and useful content around your chosen long tail keywords.

You can create a chart like the one below to brainstorm different article topics you can write that focus on your long tail keywords. It’s possible to come up with many different blog posts around the same keyphrase in order to really boost your ranking.

It’s important to have a theme for each article with one focus keyword. Trying to craft an article around multiple long tail keywords won’t be as effective so plan out your posts to focus on just one of your long tail keywords.

3. Place long tail keywords within your content.

After you’ve come up with some great article ideas for your focus long tail keywords, it’s time to start writing and placing them into your content. If you think that keyword stuffing is the way to go, where you repeat your keywords in your content too much in an unnatural way, you’re wrong. Not only will Google will penalize you for keyword stuffing but no one will want to read your article. You need to place your keywords naturally so that your words still flow and are appealing to read.

Some people say 2- 3 percent of your article should be keywords, but there’s no magic number, just add them where they make sense like in your introduction and a few other spots throughout your article. Don’t forget to add your long tail keyword to your title and if it fits, in your headings too.

Blog Post from Carol Tice. (SOURCE:

You should also add a few variations of your long tail keyword because not everyone will search for your exact phrasing. Like the example above, we can assume the focus long tail keyword is “how to write a blog post,” but the author also added in the phrase “writing a popular blog post” which is very similar. This will allow even more people to find your content.

Whether you’re selling a product or trying to get more readers for your blog, long tail keywords will direct users to your site and help more people find you. But finding you is only the first step, once they find you through organic search, you’ve got to make them stick around. Focus on writing your content around your long tail keyword to be engaging, fun and informative and work in your key phrases after. The most important thing is to create content that your visitors will love reading.