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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩SEO

    How to Counter Negative SEO Attacks

    author imageJohn Allen Last updated: 24 July 2022
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    As any seasoned digital nomads will tell you, search engine optimization (SEO) is an intense battleground for businesses. There’s constant competition and jockeying for position, as rivals go to war with one another for prime spots in search engine results pages (SERPs). Those who succeed put themselves at a major advantage over their competitors.

    Whatever line of business you’re in the chances are that the competition will be hard-fought. In the online space in particular, there are so many companies tussling with one another for prominence, it can be tough to carve out a sustainable niche for yourself. This is why SEO visibility matters so much.

    But you shouldn’t expect everyone else to play by Queensbury rules, so to speak. Negative SEO is a very real problem, and one you should be aware of. If your competitors are really desperate to displace your website from its position in SERPs, they may resort to negative SEO tactics – and these can do real damage to your standing in the marketplace.

    The term ‘negative SEO’ can encompass a range of techniques, primarily aimed at driving the targeted site down the SERPs rankings. And – to add insult to injury – giving Google the impression that the site being sabotaged is the one breaching the rules.

    Given the importance of search engine visibility in terms of attracting new customers, and thus driving sales and revenue, the deployment of negative SEO can be seriously damaging. You could find, if your site is the one targeted, that many of your efforts are undone almost overnight. This would be a great injustice, as well as a major commercial threat, to anyone who’s worked hard to build up a business.

    To help you ward off the threat of negative SEO attacks, we’ve assembled this guide to give you an overview of the problem. We’ll explain in more detail what negative SEO is, and the forms these attacks take. Then, we’ll list some suggestions to help you protect your business against negative SEO.

    What is negative SEO – and is it a threat?

    So, as we’ve discussed, negative SEO is the practice of deliberately trying to sabotage a company’s position in search engine results pages, and they may utilize anything including unofficially associated whole in-house teams to execute the attacks. Of course, there are sites which themselves use dubious SEO tactics and damage their own standing as a consequence. But negative SEO refers to deliberate efforts to do rivals down by hurting their online presence.

    Negative SEO can take a variety of forms, but the most frequent is purchasing large quantities of low-quality, spammy links so as to make Google think that the site being targeted has bought those links itself. The desired result is that Google then punishes the site being sabotaged for supposedly having tried to bend the rules. Thus sending it spiraling down the rankings despite it being the victim of an attack by a rival.

    There are other types of negative SEO attacks, however. For example, a company looking to leapfrog a competitor in the SERPs may simply copy the latter’s SEO copywriting content and distribute it across the internet, thereby making it appear like spam.

    Alternatively, it may use spammy keywords to point links to the competitor website, or attempt to displace the most authoritative backlinks that the site being targeted has managed to attain.

    Another tactic, and one that’s increasingly common, is to wreck a company’s online reputation by creating fake profiles to leave negative, one-star reviews. The objective here, of course, is to deter consumers from buying that company’s products or services, as well as potentially preventing it from recruiting top talent by making it look disreputable.

    The exact efficacy of negative SEO tactics has been the subject of much debate. Google has done much to battle them, but they are potentially a serious threat. There are plenty of people out there prepared to do this kind of work, and for a very modest fee. This can make negative SEO attractive to businesses struggling for organic visibility (and perhaps revenue as well), because it appears to hold out the possibility of a quick fix.

    Whatever you do, don’t automatically assume that your rivals are too honorable and decent to resort to these cynical tactics.

    What negative SEO can do to your site

    Negative SEO attacks can have a number of negative consequences for your site. These can be very difficult to unpick once the damage is done, which is why – as we’ll come on to discuss in a later section – it’s better to take pre-emptive action to protect yourself.

    We’ve already touched on how your content might be copied and distributed across other sites in order to do damage to its placing in SERPs. But even if this duplicated content doesn’t hurt your SERPs position, the content you’ve created is reposted elsewhere – without attribution. This means others are benefiting from your work, without having contributed anything to its creation.

    However, another possibility is that the duplication of your content turns any internal links leading to pages on your site into syndicated links (i.e. external links pointing to your website). This is what could attract the attention of Google. Google is happy to reward good internal linking, but it’s not so keen on syndicated links.

    As a result, Google could get the impression that you’ve been deliberately churning out spammy, low-value links. They’d then push your website down the SERPs pages, making it harder for users to find.

    Another potential problem here is that spammy external links could corrupt your search data. Google’s search console has a cut-off point of 100,000 links. So, if you’ve got more than that pointing to your site, there’ll be some links (potentially authoritative ones) which aren’t included in its reports – depriving you of website analytics insights you need.

    You could pay for third-party sites and get data over and above that 100,000 cut-off, but that’ll obviously cost you more money. If you’ve been pushed over that point by spammy and malicious links, it’s money you shouldn’t have to pay.

    We’ve also noted that negative SEO can take the form of hacking content. So, for instance, your content might be hacked so that links pointing to malware are included. If Google then crawled the affected pages and found malware links, it would be likely to drive it down SERPs and mark the site as unsafe.

    This could also be an issue with user-generated content, if you host it on your site. Perhaps in the form of comments sections, for example. These are very commonly spammed by bots, and if Google finds links to malware among the user comments after a blog post about micro funnels, say, it’ll punish your site as a consequence.

    Recognizing the signs of negative SEO

    So, now we’ve discussed what negative SEO is and what it involves, we need to look at how you might recognize the tell-tell signs of an attack. If your site has been targeted and the attack has proven to be effective, it shouldn’t be long before you start to see the effects – and the damage can be substantial.

    The first indicator of a negative SEO attack is a sudden, sharp drop in search traffic. If you spot that visits through search have dropped off a cliff, without you having made any major changes to your site, this may be an indication that your site has been targeted with negative SEO tactics.

    Of course, there can be other reasons for a sudden fall-off in search traffic – an algorithm change, for example – so don’t leap to conclusions right away. However, if there are no other obvious potential causes, then negative SEO might be the issue.

    You should be able to distinguish between the two without much difficulty. The first you’ll know about an algorithmic penalty, where this is the cause, is when you see your search traffic drop off. If you’ve received a manual penalty from Google, by contrast, you should receive a Webmaster Tools notice letting you know you’ve been penalized.

    So assuming your SEO tactics have been completely above board, any manual penalties you receive from Google are quite likely to be the consequence of a negative SEO attack. You may also notice that your rankings for individual keywords have dropped.

    Where this gets complicated is in trying to undo the effects of negative SEO after an attack has already taken place. This would require quite a complex and long-winded process which we haven’t got space to discuss in the necessary detail here.

    However, we will move on to suggest some ways of stopping negative SEO attacks in their tracks, thus hopefully saving you the hassle of having to try to patch things up after the event.

    How to watch out for negative SEO attacks

    Ultimately, fielding SEO attacks is a specialist’s job. In an ideal arrangement, you would have an expert who regularly does the necessary checks to survey, interpret, and address any negative attempts against your ranking. Personal development courses online can help you build up additional skills to strengthen SEO security.

    As for immediately actionable steps, you must keep a watchful eye on your backlink profile. As we’ve noted, spammy link building is the most common negative SEO tactic. You need to keep on top of this; if someone is building dubious links and creating redirects, your site may be under attack.

    Another key priority in safeguarding your site from negative SEO tactics is to protect your most authoritative links. Attackers will often try to get your best links removed simply by making a request to the relevant webmaster, pretending to be you. You should make sure that whenever you email a webmaster, you do so via a professional account with your website domain to verify that it’s you, rather than a Gmail or Yahoo account (for example).

    Alternatively, a competitor may contact the webmaster and ask to replace the link to your site with one of their own. This may be a legitimate SEO tactic, so long as the replacement link offers more value to users than the one that’s currently there. Either way, you should check the status of your most high-value links regularly to ensure they’re still present.

    Content duplication, as we’ve observed, is another common tactic used as part of negative SEO attacks. It can easily mean that your site gets pushed down search engine rankings. You should be vigilant and check for duplicate content on a regular basis; there are plagiarism checkers online which can save time and effort in this regard.

    It may be worth reaching out to domains that have reposted your content without knowledge of malicious intent, and empathy exercises in these business interactions can help you turn the tide to your favor. Webmasters typically know the damage of this SEO attack and will often be favorable to your request.

    If you find that content from your site has been stolen and reproduced elsewhere, you should start by contacting the website owner and asking them to remove it. If this doesn’t get you anywhere, you can file a DMCA takedown notice and get Google to pull the stolen content from SERPs. However, these notices are difficult to enforce.

    There are other, preventative options. You can, for example, change your website code so as to disable RSS and restrict bots’ access to your XML sitemap.

    You should also be very vigilant about hacking. In particular, you must ensure that your content management system (CMS) is kept up to date, along with other business software and tools. Older software may be prone to certain vulnerabilities that create opportunities for hackers. If they manage to get into your CMS and fill your pages with spammy or unsafe links, it can do your site a great deal of damage for the reasons already outlined.

    Google Webmaster Tools can provide you with email alerts notifying you when, for example, your website is under attack from malware or (as we’ve discussed) your site receives a manual penalty. Make sure your website is connected to Webmaster Tools and configure your email preferences so that you receive emails as these issues arise.

    Finally, remember to keep a close watch on your social media mentions. You should have alerts set up to notify you whenever someone is using your company or brand name on social media. If they notice any issues with your site and discuss them on social media, this should alert you to them.

    Furthermore, make sure you check frequently to see just who’s using your company or brand name on social sites. If fake accounts have been set up using your branding, report them and get them taken down. You need to do this before they start to gain significant numbers of followers, or else it can be damaging to your reputation and confusing for innocent customers.

    In conclusion

    Negative SEO attacks can undo much of your good work, almost in the blink of an eye. No doubt you’ve worked incredibly hard, along with your colleagues, to build your business up to what it is today. There’s no reason why an unscrupulous rival should be allowed to use negative SEO simply to knock you down.

    Running a business can be tough, and there’s a lot to take into account as it is – from landed costs to item data management – without negative SEO attacks adding to your existing burdens. You need to be proactive in protecting yourself from negative SEO simply to protect the gains of all that hard work. Before these incidents even occur, it’s best to have your SEO team be vigilant in themselves. At a team meeting, you can send out guidelines for preventive approaches and make surveillance an effort toward collaboration, or perhaps even upskilling.

    Thankfully, most businesses won’t ever be on the receiving end of negative SEO. But it pays to be prepared just in case yours is one of the unlucky ones. If you’re ready and braced for an attack, you can prevent it from doing serious damage, thereby protecting your reputation (as well as your SERPs ranking) and minimizing any disruption caused.

    Read More: Mistakes That Can Sabotage Your SEO

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      This article was written for Business 2 Community by John Allen.
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    Author: John Allen

    John Allen, Director, Global SEO at RingCentral, a global UCaaS, VoIP and teleconference services provider. He has over 14 years of experience and an extensive background in building and optimizing digital marketing programs. He has written for websites such as Hubspot and BambooHR.

    … View full profile ›


    More by this author:
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