You’ve probably heard your mom or dad at some point in your life tell you that “everything is good in moderation”. When you are young, you probably just brush it off and wonder why they are being so square. Then you get older. You get out into the world, go to college, experience a booming social life, have relationships, and go on other adventures. For all the good these things can be, once you start to see what dangerous excesses can happen with some of your peers, you suddenly realize that your parents were spot on.
It’s human nature to want to get success and have fun. But it’s an immutable law of the universe that, when you run things too hard, you run them into the ground. This is the same for your health, your social life, and your business, too. If you work something too hard, it will fail. Hence it’s best to know your limitations, so you never reach those dreaded points of excess. Your foreknowledge will save you.
This is particularly the case in online business. A lot of people suppose that, since they know the basics of online business techniques—search engine optimization (SEO), SEO techniques, etc.—they are always going to be able to gain great wealth by using these methods as much as possible. But this is dangerous. There are some rules of the road to abide by in online business and some that are exclusive to moderating online business techniques.
You should always be careful of your keyword density. This pertains to how often you use keywords in your online content and it is important that you’re aware of keyword density. No doubt you’ve spent countless hours learning all about keywords and how they are used as indicators for clients searching online. They punch in those words, those words match your content, your web site turns up in their search. Great. Well, almost. All of your online content should be written properly, with strong content, and not choked with so many of those keywords. Especially in the early days of SEO and people trying to utilize SEO techniques, business pros had a tendency to load their content with keywords; the idea being that more keywords or higher keyword density in the content lead to more clients finding the material online. But, as history has shown, you only need about 15% to 40% keyword density for the content to work effectively. Any more will hinder or even crash the page in online searches. Again, moderation is key here. If you have to get some help from an online expert, do so. Don’t go crazy with keyword density.
This invariably leads to how well business pros utilize on-page techniques. As with keywords, your on-page SEO has to be done with discretion and some care. Internet search engines are a lot smarter than some may think. Their algorithms pick up on more than just keywords. They also absorb data, content, online media like sound bites and videos, and usage metrics. These factors all sound like more design issues than anything to do with SEO techniques, but again the opposite is true. High-ranking web sites have great, well-written content, tasteful designs, and formats that invite usability by the consumer. Anything less than this will be caught by the search engine mechanisms and bumped down in optimization. If you want to truly embrace SEO as a business-generating technique, treat your on-page SEO with care and subtlety. If you think it’s worth it to do a bit more, use off-page SEO techniques with various links externally to help. But treat your web site like an antique car. The more care you take of it, the longer it will last.
Mom and dad can have the painful tendency of being right a lot, especially the older you get. When they told you to not overdo things in life, it was a maxim worth learning and applying to your online business. Going overboard with SEO is always wasteful, but being discreet with it never is.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at [email protected].
This article How Not to Go Overboard with SEO in Online Business was originally published at Numero Uno Web Solutions and has been republished with permission.