Most people are not aware of how powerful keywords are. The web world runs on keywords. A keyword is a very important SEO element as search strings in every search-engine are matched against keywords.
What is a keyword
A keyword is a phrase or a word which a user may use in a search-engine. There is a lot of research done before arriving at a keyword that could be used in order to optimize the search engine results of any given website.
What does it do
An efficient and correct keyword provides maximum exposure to a business and also helps create a niche in the market. Therefore, every business spends time and resources in keyword research.
Benefits of using keywords
1. Builds Traffic
Keywords help increase traffic to your article or hub through a search engine. When long keywords are used, it is more beneficial as it is less competitive as compared to short keywords.Search engine spiders index long-tail keywords more than short-tail keywords as they have less competition. When a user types a word in a search engine, the right keyword helps highlight the relevant article or webpage. This builds traffic to your website and also results in an increased SEO ranking.
2. Increases Popularity
When a user sets eyes on a keyword that catches his attention, he goes on to read the article or blog that is linked to it. If he is impressed by it,he may further share the same through the use of social media such as Facebook, LinkedIn or Twitter. Thus, the use of keywords increases popularity of your webpage. Increased popularity of your site translates into better SEO rankings.
Using a keyword that is relevant is absolutely vital. When a user is looking for information through a search engine, he would not be attracted by single, common words that may be linked to several articles or webpages. For instance, if the keyword is “obedience of dogs” it would be more relevant than a keyword such as “dogs”. This is because, a search on “dogs” would highlight multiple articles that may not be relevant to the user. However a search with “obedience of dogs” would highlight a limited number of articles that are relevant to the user. In today’s world, time is of immense importance. Therefore, it is essential to use relevant keywords and thus favorably impact your SEO ranking.
4. Brand lift
Keywords help you create a world-wide presence. The use of search engines is very popular these days. Hence, the use of keywords directly affects the brand image of every website. When users are satisfied with the results highlighted by a search engine, they relate a keyword to a certain article or hub. Thus, there is a lift in the brand image and this positively affects the SEO ranking of a website.
There are innumerable benefits of using a keyword in an article. Every successful website has been a witness to this.
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