Can A Blog Get Away With Accepting Low-Quality Guest Posts?
Recently, Matt Cutts from Google spoke up to shed some light on whether best-case-scenarios in guest blogging are acceptable ways of building links.
Now that we’ve taken a look at what can go RIGHT… it’s only fair that we address what happens when site owners begin accepting content from bloggers that are not actually proficient in their industry.
Matt answers this question:
“Currently, guest blogging is the favorite activity of webmasters for link acquisition. Due to its easy nature, lots of spammy activities are going on like article spinning etc. Is Google going to hammer websites for links acquired by guest blogging?”
So, we see that, when well done amazing articles by skilled pros in their niche are taken into consideration that they count as high quality content and links. Likewise, the glut of blogs (some of them well known) that are accepting guest blog posts from novices imposturing as pros – and producing weak content – for the sake of getting a backlink, are understandably going to be penalized in link quality.
At the end of the day, high quality wins.
I want to add that it’s also important that we do not forget that too many guest posts can dilute the voice of the author and affect attempts to establish market leadership.
Do you ever visit blogs that have posts by people that really are obviously not qualified to be there?
PS: Want to learn more about how to succeed at SEO and keep the Google Penguins and Pandas happy?