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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • Cardano Price Prediction
      • Chia Coin Price Prediction
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      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
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      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Buy Ford Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Immediate Edge Review
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      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
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      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
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      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
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      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
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      • Crypto Exchanges AU
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      • Buy Crypto
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      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
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      • Buy BTC with eToro
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
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      • Buy Solana
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      • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
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      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
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      • Buy Filecoin
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  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best Metaverse Coins
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
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      • Metaverse Real Estate
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      • Identity 20XY Review
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
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      • Best DeFi Stocks
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
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    Digital & Social⟩SEO

    Is Halifax The Latest Brand To Be Caught Out By Google?

    author imageAlan Draper Last updated: 11 February 2014
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    It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

    News first broke of Halifax’s suspected penalty last week (as far as I know Martin McDonald was the first to break the news here) and from the looks of it, Google were pretty brutal with their penalty. According to Search Metrics, Halifax lost an enormous amount of visibility in the organic results for some pretty valuable ‘money’ (in this case, quite literally!) terms like ‘savings accounts’, ‘loans’ and ‘best isa’.

    Since then the internet has been awash with rumours of exactly what the bank (or rather their SEO teams) have been up to – and just like with the Expedia penalty, it’s Link Research Tools and Bartosz Góralewicz in particular that have come up with the answer.

    In his post, Bartosz takes us through exactly which link building crimes Halifax’s SEO team have committed to catch Google’s attention – and just like the Expedia analysis, it’s a pretty detailed but lengthy read. With that in mind, I thought I’d take you through a quick whistle-stop tour of Halifax’s past link building activities to highlight just what you shouldn’t be doing in terms of link building and SEO in 2014.

    mistakes

    1. Keyword-heavy Anchor Texts In Widgets:

    From the looks of it, Halifax were into embedding keyword heavy anchor text links into widgets which they then distributed to external and partner sites – and in a big way. The Link Research Tools post shows Halifax had been busy posting widgets embedded with keyword heavy phrases like “view all our savings accounts” – all of which were do-followed. The aforementioned post also shows a screenshot of all the available widgets for Halifax and Lloyds Banking Group – which even references each widget’s keywords. D’oh!

    2: Low Quality Directories/Guest Blogs:

    Just like Expedia, it looks like Halifax had a shed-load of low quality directories in its backlink profile which probably date back to the pre-Penguin days – but interestingly, they also had a lot of low quality guest blogs listed in their profile – all of which linked back to Halifax with some pretty keyword heavy anchor text. And yep, you guessed it – they were all do-follow links, in spite of Matt Cutts urging us to no-follow links in guest blogs recently.

    3. Large-Scale Infographic Submissions:

    In addition to guest blogging, it also looks like Halifax’s SEO team has been busy pushing out a large number of infographics over the last year or so – all of which had some lovely juicy keyword heavy links embedded in the text posted either directly before or directly after the infographic itself. Nice.

    4. Link Networks/Partner Site Interlinking:

    Bartosz’s post shows that in addition to embedding widgets on external sites, Halifax had also been busy embedding link boxes with – yep, you guessed it, keyword heavy anchor texts – on a number of suspect link networks – most notably the Yakezie network – which also happened to host some of the Halifax’s guest blog submissions too. Not only that, but it looks like Halifax was also benefiting from sitewide links for keyword terms from a large number of its partner sites.

    5. Massive Influx Of New Links In December:

    Martin McDonald points out in his post that Halifax’s link profile shows a substantial influx of new links in December 2013 – up from around 4K a day to a whopping 40-50K per day. The links in question? According to Martin McDonald, it looks like it all comes back to those good old widgets. With a sudden massive influx like this, it’s no wonder they caught Google’s eye.

    So there you go; five quite blatantly black-hat link building techniques that Halifax’s SEO team were employing at every opportunity, despite the substantial risk this activity obviously carried. With that in mind, it’s no wonder they were slapped with a penalty… but just like the Expedia penalty, how long it remains in place remains to be seen.

    As ever, I’m keen to hear what you guys think on this subject. Have you found any more dodgy techniques Halifax were using? And why do you think Halifax got hit now? Leave me a comment or tweet me – @amy_edwards88.

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      This article originally appeared on Bubble Jobs Blog and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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      Discuss This Article

    Show Comments (3)
    Add a Comment
    • Jonathan Jones says:
      February 12, 2014 at 4:27 am

      Hi Amy,

      You’ll find that this is a partial penalty. Everything but their mortgage sections for unbranded keywords has been affected.

      I’m putting it down to the widgets, as to why they were penalised, and nothing else.

      Feel free to use any of the graphs that I’ve used in my article here:
      http://vlexo.net/blog-tips-tricks/search/big-seo-exposing-halifaxs-link-schemes/

      Reply
    • Scott says:
      February 12, 2014 at 5:04 am

      Emm, I think you will find I was first to break the news:https://twitter.com/Scott_McLay/status/431389269429854208 with Gareth James doing the first post: https://storify.com/SEO_Doctor/halifax-get-a-spanking

      Reply
    • Amy Edwards says:
      February 12, 2014 at 12:08 pm

      Hi Scott,

      Many apologies – I didn’t realise. Great spot though. Will make sure I add a credit in for both yourself and Gareth on the original article :)

      Reply

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