After almost a year since its deployment, RankBrain has proven to be one of the most useful components that Google has ever rolled up into its search engine department. Dubbed as the “machine learning artificial intelligence”, RankBrain is the newest addition from the Google’s lineup of systems that seeks to improve the user’s search experience by refining ambiguous and unique queries that Google hasn’t encounter before.

But what could have been the possible reason for such reliance of Google in artificial intelligence? As most people know, the Google’s search engine has one of the most complex algorithms that processes over 3.5 billion searches per day. However, its current algorithm, specifically the Hummingbird, is yet to be capable of refining 15% of its total searches that are tagged as “unique” and “ambiguous”. By living up to their goal of providing the best user experience possible, Google has then decided to hand over this large chunk of unique queries to RankBrain, which is considered as the most “groundbreaking” move that Google has ever done since its inception.

Just three months after they first rolled it out, RankBrain has become the third most important ranking factor or signal, just behind content and links. For SEO, this could mean a thing or two since it is the artificial intelligence itself is not part of Google’s core algorithm, yet it can immensely impact the sites ranking inevitably. To optimize your website for RankBrain, it is wise to focus more on long-tail queries since these are the type of which RankBrain deals with. Creating a content based on long-tail questions is one of the ways to ensure that Google will show your website when people enter such type of queries into the search box.

To have more grasp on how RankBrain changes the SEO landscape, check the infographic below and see the top eight most astounding facts about the newest buzzword in town- the Google RankBrain.


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