Panda

Every SEO expert can relate to the algorithms laid down by Google. These algorithms are the force behind your search rankings and depend upon several factors. Google’s Panda is one specific algorithmic part, based on the content quality. Apparently, Penguin specifies link quality while Google’s Hummingbird determines the fate of your search queries— striking the perfect balance between controversial searches and accuracy.

In this post we will be explaining Google Panda in detail— enumerating the features, concepts and getaways, associated with same

Google Panda

This aspect of Google’s diverse set of algorithms looks at your site’s content while ranking the same. If the website is low on quality content, it is bound to be impacted by Panda— rather negatively. Similarly, high quality posts get precedence and are fittingly rewarded with higher rankings. Panda was originally launched way back for targeting the content farms which thrived on keyword stuffing and low-quality posts. Before Panda, these websites used to rank well owing to the sheer volume of low-quality posts on important topics. There used to be less or no researches conducted before drafting posts and owing to the popularity of queries, readers used to head over to these pages.

However, Goggle Panda has evolved with time and embedded as an integral part of Google’s algorithm. Things are now trickier as there isn’t any update date for Panda which means any site can be hit at any time of the year. It is now imperative for the websites to churn out high-quality content at all times as Panda has now transformed into a ‘slow rolling update’. This minimizes the chances of identifying factors and undertaking something like a content audit.

The website needs to be on the clock— throughout the year.

Here are some of the aspects that need to be looked at for understanding Panda better;

  • User-Generated Pieces of Content

As a matter of fact, every piece of user-generated content isn’t considered actionable by Google Panda. This comes as a great news for the webmasters as Panda might have a look at user-generated content but penalize sites which are actually producing low qualities of them— precisely spam-filled forums and spammy posts.

The tip is to persist with this form of content. User-generated need not be removed from the website. Panda might be strict towards user-generated content— be it blog comments, article contributions and even forums but it mainly looks for quality. Many elite sites have loads of high-quality user-generated content and they are still doing great— in terms of rankings. On the flipside, removing user-generated content might backfire as websites can go down rankings or lose a greater portion of previously generated traffic.

The final tip is not to remove the comments made on the blog post as these can help the page get featured snippets and even better rankings.

  • Word Count

Most websites and even built-in WordPress SEO markers consider 300 words to be the minimum for telling a story. However, a piece of content can be as small as 60 plus words if the information provided by the same is user-friendly and high in quality. It is not advisable to add up random words to increase the post length. If the content properly answers a query, it doesn’t matter to Panda whether it is thin in terms of words.

  • Content for Queries

It must be ensured that the drafted content matches the query. If Google is rewarding your pages with traffic, then it must be doing the same for specific queries. Plan for a content strategy that answers most of the user queries when the searcher lands on the page. Even if the existing content isn’t worthy of answering the query, look to add a paragraph or two to make it more informative.

  • Concept of Technical SEO

Technical SEO isn’t something that matters to Panda. The number of H1 tags, page load time and other technical aspects aren’t important if only Google Panda is considered. However, this part of SEO is important to the rankings and should not be ignored, completely even if it doesn’t directly impact Google Panda.

  • Quality Determination

It is important to understand whether the drafted content is high or low on quality. You can look into the search analytics for the same, which caters to the entire site or even an individual page. If the page is getting good amount of traffic from Google, it certainly falls under the category of high-quality content. That said, less traffic doesn’t necessarily mean that the content quality is bad. It only means that the drafted post needs to be revisited to minor changes including paragraph additions, frequent updates and even title tweaks for specific keywords. However, garbage content is bound to drag the site down.

Another factor that needs to be looked at is that your website might be getting traffic from other search engines if not Google. What matters most is diversity in traffic. Therefore, even if your website isn’t getting Google’s attention it might not be advisable to remove the associated content.

  • Preventing Panda Attack

The only way to prevent Google Panda’s attack on your website is to offer high-quality content and unique posts— throughout the year. Look out for grammatical errors and typos while minimizing the same on reading the content aloud. Panda is not a part of Google’s Core algorithm. This means it is no more a passing shower put a persistent threat for the content violators.

Here is what Google Panda has to offer, in terms of innovation, strictness, penalties and even getaways. We will be detailing the link-based Penguin in our next post followed by Hummingbird in the subsequent ones.