Anyone who is familiar with search engine optimisation (SEO) will know that the practice has undergone a number of changes over the years, many of them a result of people failing to use the techniques properly. Whilst SEO is a popular way of getting your website to rank higher in search engine results, it is of the utmost importance that you have used the techniques correctly, otherwise you risk your website becoming banned or blacklisted.

Keyword Research

  • Good – It is considered a good SEO technique if you strategically place keywords throughout your website, providing that they are relevant to the information on the page and they haven’t been used so many times that they are considered spam.
  • Bad – Targeting a single keyword on every page throughout your site is considered spam, as is hiding keywords in the background (by making the font the same colour) and using the keyword way too many times than would be considered natural.

Meta Tags

  • Good – Creating user friendly meta title tag using a relevant keyword phrase and that is 60 characters or less is considered good SEO, as is keeping your website traffic in mind so that your message can be heard when people read your description.
  • Bad – Stuffing your meta tag with keywords will not work in your favour when trying to rank higher in search engine results. If you forget about the user experience and just try to spam Google, you will quickly find your ranking lowered.


  • Good – For the optimisation of your content to be considered ‘good’, you will need to include keywords into it in a way that is understandable and relevant to the website. SEO is all about making the content users want much easier to find.
  • Bad – If you have so many keywords jammed into your content that it is nearly impossible to read, however, this is considered spam. It is also considered bad SEO if you have used keywords that aren’t relevant to the information on the page.

Directory Submission

  • Good – When listing your website on directories that will make it easier for people to find you, you should only choose highly trafficked and respected websites. This will ensure that you are getting relevant and high quality links back to your site.
  • Bad – Using a software program that promises to distribute your website to thousands of directories is essentially useless for SEO if no one looks at the listing and it can actually be detrimental if the directory is proven to be less than reputable.

Facebook Marketing

  • Good – Building a Facebook fan page that is inviting for your audience and allows you to spread your message is very handy for SEO, as engagement is something that plays a major role in optimisation today. It also gives you another place for links.
  • Bad – If you attempt to send thousands of friend requests from a personal Facebook profile that has been structured to come from a business, however, you will damage your SEO efforts and Facebook may even shut your account down.

Whilst there are good and bad approaches to many other SEO techniques (such as blog commenting, video marketing and the use of Twitter), the five areas that we have outlined above tend to be the most abused. When it comes to getting your website to rank higher in search engine results, it is important that you ensure you have used the correct SEO techniques in the right way otherwise you will run into a few problems.