What is an SEO Audit? We at Evolve Digital Labs hear this question often because few people are familiar enough with Search Engine Optimization to understand the need for an SEO-specific examination.

The whole point of the audit is to evaluate a website for its ability to be seen (and therefore, “crawled”) by search engines like Google. As you may know, these search engines assess billions of web pages a day, and doing so allows them to rank them according to quality and relevance.

A decent SEO audit will diagnose the on-site health of a website. For example, do multiple pages contain the same title tag? Is the website using Flash (which is invisible to search spiders)? This information is critical to digest – but in this competitive age, it isn’t enough to jumpstart a website’s digital strategy. An excellent SEO audit takes other factors into consideration as well – such as the quality of links that competitors are earning from outside sources. This strategy can easily spike rankings in the search engine results pages (SERPs). If they’re earning links, shouldn’t you? Additionally, keyword research is a crucial step to take before creating any new content. Such insight will help you understand what exactly your ideal customers are searching for. You’ll have a better grasp of what kinds of solutions you should provide in order to transform your website into a resourceful hub of information.

Evolve Digital Labs offers SEO Audits as a core service– but for those who wish to give it a go on their own, we compiled a free, downloadable Audit Checklist. You’ll see three main components: On-site Analysis, Competitive Analysis, and Keyword Research. Completing this list will provide you with more insight to your dot-com than you ever thought you would need! Let us know what you think.