Voice search has become ubiquitous recently, and the interest in it keeps rising. Google home assistants and Amazon Echo sell like hotcakes, with the buyers hoping to incorporate smart technology that artificial intelligence enabled in their homes.
Even as voice search is taking over our homes, businesses are also feeling their impact on a large scale. Consumers are searching for products, local businesses, and resources online using voice search. In response to this, companies are adapting to this technology for customers to find them whenever they make business-related searches.
Not sold? The proof is in the pudding. Statistics show that 20 percent of Google searches are voice-based and the numbers are expected to rise to 50 percent by 2020. Compared to searches done by text, the voice searches are three times related to local businesses.
Where do I start, you ask?
Fortunately for you, here is a comprehensive list of ways you can get started and optimize your website for voice search.
Assuming that you already have a website that is already ranking in search engines, this offers the baseline that will help you start optimizing for voice search. If you are lacking a site, then you need to get one first because lack of it might be the reason your business is missing out on potential customers that use smaller key phrases to reach your competitors.
This method is often critiqued and even underrated at times, but it still provides knowledge — especially on current updates, allowing you to enjoy its value for 16 months straight. For this reason, it provides insight that most paid instruments will not avail.
To leverage search console, you should filter down the informational pages on your website. This effort will help you get a list of URLs that you can explore to get a list of key phrases to utilize in the keyword for voice search.
Autocomplete has been around for over 14 years now and is also known as Google Recommend. This tool is great for research and comes free of charge just like Search Console. It has its share of inflicting controversy but is still useful.
It is easy to use because all you need is manually keying in of the keyword you wish to rank for, and immediately get recommendations. The suggestions come with the search volumes of the words plus the number of people searching for the same keyword together with their business intentions.
Write down the keyword recommendations and compare them to what you got from Search Console. Putting together an inventory of queries allows you to further create questions with them using query modifiers. We all know that voice search is especially utilized to ask for stuff on the web.
Some of the questions will start with words like, who, how, are, have, do, what, do, can, which, why was, the place, is, ought to, among many others. You might find some questions without real meaning in them. Such is not important to use in pursuing your voice search strategy.
Broadening Keyword Set
We need to go an extra mile to broaden the keyword set, and the perfect tool for this purpose is associated queries. You can now improve on what you already have in your inventory. If you put together all you get from search console, plus the ones you obtain from associated queries you will have plenty of questions to start the voice search strategy.
Monitor Your Competitors
When it comes to competitors, it is obvious and yet very essential to monitor what they are doing. Enter them in SEMrush and Ahrefs to filter their informational areas, find out new ideas your rivals are implementing so you won’t miss out on anything positive.
Ahrefs is a great tool for backlink exploration and can be a good option for keyword knowledge as well, especially when building up a keyword set. For starters, you will need to organize the keyword listing according to the initial knowledge you gathered. It will mechanically compile information about clicks, problems, search volumes, and multiple other known factors to help you correct essential areas of your website and keep them up to date.
As mentioned earlier, voice search deals mostly with questions. The Ahrefs question part will guide us in getting additional keyword set. Ahrefs usually takes ten key phrases from the listing of keywords and dig deeper after acquiring the basic questions. You will need to filter various queries to arrive at the most valuable ones for your business because there are plenty of lengthy questions that don’t make sense and others that do not have less search quality.
Other Knowledge Gathering Tools
Apart from the instruments we normally use for keyword research, there are other places you can utilize to find questions people are searching. Again, depending on areas of your business, this option might or might not help. One of these places is Quora. This platform has a plethora of voice-based questions that people ask to get assistance.
Once you have the first results of queries in your list, include them in your excel sheet, keyword set, or Ahrefs. We can say the same about Pinterest because it can help in finding questions in the retail websites and lifestyle.
Key Phrases that Have Native Intent
Voice search is not only concerning informational phrases that are material-pushed. It can be an easy question asking about business contacts, event locations, history of an enterprise, or any other stuff that attracts people’s interest. So, it is essential that you put these factors in your keyword units. For those who are not acquainted with search quantity that is branded, you can get difficulty discovering certain key phrases with tools.
So, have a distinct doc for the purpose of recording questions around your specific model and get answers for them. Therefore, you need to have all the knowledge necessary to discover questions and create content that people are searching.
Conclusive Keyword Set
Finding keywords for voice search is not much different from how you get informational keywords. However, there is special attention to questions — not necessarily those with high volume search, but also long-form questions that might have minimal search volume each month.
Getting to know what individuals are looking for is a correct step towards understanding your audience base. And through conclusive keyword set, you find informational phrases and in-depth questions that your potential customers could be looking for in the search. Getting these keyword questions do not just help you create content, but can be a marketing technique to reach consumers.
Search engines make changes to their algorithms on a regular basis. Some of the changes are not noticed but can impact the normal flow of how ranking operates. So, you need to test and iterate your voice search techniques on a regular basis. The best way to get the correct keywords is to study the intent of your searcher and avail what they need when they want it.
Well, the marketing world is growing very first and voice search is among the top strategies any business needs to adapt. Central to this is the increasing effort that is making the SERPs to accurately capture human speech, allowing more and more consumers to use it. You want to beat your competitors by employing voice search techniques to your website to make it simple for your audience to get you.