Twitter Facebook LinkedIn Flipboard 0 URL structure is one of the most basic indicators of a site’s problems. One SEO guru was always fond of saying that you could tell if a site had problems or not just by looking at the URL structure—at what it had, what it lacked, and what it needed. While that may not be true all the time—sometimes a URL is just a URL and you’ve got to just let it go—that SEO guru had a point. He said that the first thing he always did was change or improve on a site’s URL site. A messed-up URL wasn’t going to help the site’s conversion. So, besides learning how to properly do SEO on your site these days, you also need to learn the types of messed-up URL came in many types and forms: Too Long. Too Long. Too Long. Too— Yes, you get the drift. It’s too long. A URL that’s too long is bad. Why? Because for one, it’s harder to remember so people will have the devil of a time going back if they can’t remember what your site name is. Second of all, a URL that’s too long may get cut off when visitors copy and paste the URL—which is all around inconvenient and hassle. This may lead visitors to just up and go or find a site that’s less work for them to navigate through. This could, in turn, result in a drop of click-through rates. All because your long URLs turned your visitors off. Also, a long URL is cut of by most social media applications, something that’s hardly a good thing for your branding efforts. Keyword-Rich. Keyword-rich could refer to two things: one, the right keywords are in place. Two, those keywords are a list of the right keywords—which is the wrong thing to do. We all know Google has a bone-deep aversion to spam and spammy content so anything he tags as spam are successfully wiped out from the SERPS. This could happen to your site—if you don’t change those spammy URLs right away. Structured URLs Too much of anything is a bad thing. See, a structured URL is actually good stuff. But a URL that’s structured too much isn’t. It’s not all about a series of categorizations that make a successful URL structure—it’s the logic behind that series. Plus, if you have too many structured URLs going, you could be giving yourself duplicate content problems, with a series of URLs all ending in the same phrase, all going to almost the same page or content. And you know what duplicate content means for Google. Once they find that, it’s all going to be a matter of hours or days. Getting penalized for your URL is an online death knell. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen