Steve Jobs quoted: “I’m very excited about having the Internet in my den.” Like many of us, Jobs was excited too about using the Internet and the opportunities it offers in learning about various things, such as news, images, people, their views, popular trends and what not. Truly, people come to the web with the hope of finding out all kinds of information. But we never know what they are looking for exactly. Only the search engines Google, Yahoo and Bing know the real keywords people are typing in the search spaces.
Ever since the Internet came into existence, it has a valuable research tool. There are immense possibilities to find out almost everything on the web that helps to bring traffic on your sites. Is there any easy way to know what keywords bring you more traffic? And, which keywords are your industry-specific? Probably you can gain more than what you are getting now if you know them. In this post, I will examine some of the keyword tools which can help you in telling what people come looking for on the web.
Google Trends is a free service that offers information on frequently searched words, topics or phrases, over a period of time. You can easily know which topics are in top five trends, and also see the locations where people look for these topics the most. Launched in May 2006, the service allows you to examine Google’s database and identify the search queries.
Google Autocomplete
When any user starts typing a keyword in the search section, some additional keywords or phrases start to appear similar to the first keyword being typed. The tool Google Autocomplete helps in offering these optional keywords based on past searches, personalized web history, Google Plus settings, etc.
Yahoo Buzz allows you to know the top keyword queries made by Yahoo users. This even includes the buzz score and how well the query has moved in the rankings. Yahoo assorts the hottest searches (Yahoo Buzz stories) trending throughout the day. Each story has a ranking, which is based on the votes and comments received on the story, and the related time period for which the story was shared via emails.
Like GoogleTrendsand Yahoo Buzz, Bing Trends and AOL Search Trends also offer insights on top search trends. On AOL, you find 50 top popular searches both on hourly and daily basis.
Ubersuggest is a free keyword suggestion tool which helps you know about the keywords that are being searched by the users. The tool extracts suggestions on keywords from Google Suggest and other Suggest services.
Twitter helps you know what’s trending on this platform. The tool offers advanced search with the use of operators. It’s easy on Twitter to know which key phrase or trend is keeping people excited.
YouTube Keyword Tool tells about best keywords to promote your YouTube videos. This free research tool gives you a list of popular/hottest keywords.
Ask.com Community is a cool hangout for people where they can ask diversified questions and get their answers. You can also reply to some of the questions on the site and attract traffic. On its homepage, you get a list of Q&A categories including Art, Design & Photography; Apps, Gadgets, Computers & Games; Jobs & Education; Business, Finance & Law; etc.
Keyword Planner has replaced Google’s Eternal Keyword Tool. Keyword Planner helps finding new keywords and ad group ideas for the planning of search campaigns. It also helps in knowing performance estimates for keywords to get the right bidding and budgeting.
The Latent Semantic Indexing or LSI finds out related key phrases or words. LSI is a popular free tool among marketing professionals, SEO people, web designers, etc. The tool has a guiding principle that words used in the same context are likely to have similar or related meanings. LSI draws out the conceptual meaning by finding out the association between those words with similar contexts.
Benefits of Keyword Research
You know that Google keeps a track of search terms that online users are looking for. The keyword research helps in search engine optimization as it allows you to know the number of times per month people have looked for it. Based on this, site owners can work upon to include these popular keywords in their site content or blogs. It is quite obvious that if you do not make use of these keywords in your site content, it may not get you any benefits in terms of traffic.
Below are some of the direct benefits of keyword research.
- It lets you know about what keywords or phrases people are typing to land on your site.
- Based on keyword research, you can address users’ search inquiry.
- You can very well focus on one specific keyword to generate better rankings for your site.
- This way, you can draw more and more traffic to your site.
Summing Up
By now, you may have understood that knowing what people are looking for on the web is not very complicated. Google, Yahoo and Bing are always tracking those key phrases which people are entering the most in the search options. I hope the above discussed keyword search tools help you to make your task simpler.
Have something to add to the above tools? Share your thoughts in the comments below. Thank you for reading.