SEO has grown up. A fast paced industry, it only favours the brisk and the flexible. However, with Google’s devastating rounds of updates, the pace of the SEO industry has only intensified. In fact, many businesses who were dependent on Google for generating traffic, have closed their shutters due to these ever-changing updates.

In this post, readers will have an in-depth view of the SEO world, and some implementable strategies, which could be used to shield the site against Google’s merciless updates.

There was a time when Black hat was wide-spread and such sites ruled the first page of Google. These sites were able to game with the algorithm quite easily. Later, it all changed. Most of the black hat SEO’s saw the graph of their sites in the downtrend a day after Penguin was released.

While there are a few SEO’s who would boast how they succeeded with their black hat techniques, most of these techniques are short-lived. A white hat approach is something that you need if you want to do well with SEO for a long term.

Ethical Link Building Techniques

  • Dmoz Listing: Dmoz having a long history on the Internet, has a lot of value because of it’s high Pagerank. One thing most people are unaware, is that Dmoz gets scraped by a number of other websites – helping you to get your link scraped and used elsewhere around the web.While choosing where to post your link on Dmoz, there are 2 things to be considered:Relevance: There are multiple editors for all the varied categories. You could choose two different categories pertinent to your industry. Chances are that an editor for a particular category may be slow, while the others could be more active.PageRank: Each and every page of the site necessarily doesn’t have the same PageRank. This point is more often ignored.Ideally, you could go for the page with higher PageRank and considerably less outgoing links.
  • Broken Link Building: The concept of broken link building is very simple. Find resource pages within sectors pertaining to yours. Check out the links on those pages and see if any of them are broken. Contact the site owner or the webmaster, inform them about the broken link and suggest an alternative resource, which is of high quality. Of course, the alternative resource is yours.

Advanced Google search operators helps in finding the resource page. In addition to that, link checker like the http://frayd.us/extensions/linkchecker, will help in identifying broken links on that page. This basic concept, if done right, could help you in finding thousands of broken links opportunities at one time. It is a white hat technique that could be worked at scale. There is no shortage of opportunity here as massive links get broken by human error on a daily basis.

  • Copy and Paste link building Tynt: Tynt is an effective tool, very rarely used. The concept is simple. It gives you links each time, people copy content from your website and paste it anywhere in the web.The source code of your site will contain Tynt’s code. Once the code has been placed, Tynt’s attribution link appears whenever someone pastes the content in their e-mail or to a website. It is solely upto the user to decide whether they would like to keep the link in place or remove it.

In addition to this, Tynt has it’s own analytics suite that provides some helpful metrics. You could see which posts have generated the most shares broken down into top 20 posts. The regions which generated the most copy and pastes could be known. This is helpful to create future content based on the metrics derived.

  • Embed Code Easy To Copy And Paste: I bet, no one in the online marketing industry is unaware of Infographics for their content marketing and link building strategies. You could have an easy, hassle-free cut and paste HTML code for it. Here is how you could do it.

Create 2 versions of your Infographic. One is the full version, other being the teaser. The code could be created with the help of a number of online tools. The code is a link and an image. The image will be the teaser leading to the full version of the infographic. The intent here is to get traffic, and so the infographic needs to be optimized for SEO purpose.

  • Requesting links where your images are used: Many people would republish your images without informing you. Tracking your image through reverse image search will prove to be a great help in your link building campaign, as you could get links from those un-linked places, where someone has put your images or mentioned your brand.

The first recommended tool for a reverse image search is TinEye. It is a very user-friendly tool to determine where your images are being used. There is no limited number of images that appear in results. It provides a great support for tracking the images online and contact the webmaster to get credit for the image.

The next tool is, every searchers delight, the Google search engine. The image search option helps in uploading or dropping an image. It helps in a similar way, and is easily one of the most convenient tools for searching images online.

Keep in mind one vital point: it is next to impossible to predict what SEO industry has in store for us in the future. It is one of the most unpredictable industries, with a number of techniques which could be new now, but could turn old in even a matter of days. By following and constantly learning ethical link-building techniques, your site is sure to gain long term results.