Redesigning your website is like buying a new car. Over the years you have developed certain feelings towards your car (positive or negative) that will influence your next purchase. Maybe the overall appeal and design are great, but the transmission is questionable and you constantly find yourself at the repair shop. When purchasing a new car, all of the features and benefits should be evaluated to ensure you are making the correct decision. Ironically, there are so many relevant features to new cars (safety, gas mileage, reliability) that take a back seat during the purchase decision while the buyers choose to place emphasis solely on the exterior.
What’s Under the Hood?
Like a car, redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign requires that you consider what’s under the hood. If people can’t find your website via search or intuitively navigate through your pages, it doesn’t really matter how great the overall website looks. Although it may be less-glamorous, search engine optimization (SEO) is of crucial importance during your website redesign process.
As SEO continues to evolve, it becomes more and more important to embrace proven strategies and tactics. Search engines continue to advance and become more “intelligent,” developing a more intuitive understanding of how people engage online. With that said, your organization needs to recognize these changes and take advantage of the opportunities created. More so, it must correctly and strategically take advantage of the opportunities created while avoiding the potential mistakes reaped from your organization’s inability stay attuned to the ever-evolving organism that is the search engine.
“But Kevin, what are some common SEO mistakes I should avoid during my next website?” The team here at Synecore is already a step ahead. We have created a guide outlining ten SEO mistakes you need to avoid during your next website redesign. I encourage you to download the guide and shed some light on these potential mistakes that could be detrimental to your brand’s online presence.
The Bottom Line
Don’t cower in fear when someone mentions search engine optimization during your company’s next website redesign meeting. Rather, take the time and allocate the resources to effectively construct the foundation of your website, and by extension, your online presence. Going back to my comparison above, buying a car is generally not an impulse decision; time and careful planning are important parts of the process to ensure your new car will to meet your needs and continually perform as expected. Now ask yourself, are you going to take the time and planning necessary to ensure your website will continually provide you with the results your organization is looking for?