Of course CopyBlogger can get away with this sort of statement!
Actually CopyBlogger’s author Sean Jackson goes on about how he hates the term SEO, and I know what he means, because it has been subjected to so much misconstrued treatment of late. Nobody really knows what SEO really stands for any more, it has gained a reputation for generating spam, there seem to be so many variations around and the search engines seem bent on making it more and more difficult to accomplish.
So Sean offers an alternative: Optimizing Content for Discovery & Conversion, or OC/DC for short. He has also provided this fabulous infographic to place in our posts to provide a visual explanation of what he means:
Click on the infographic to read CopyBlogger’s post in full.
OC/DC actually splits the whole process into two, inside and outside your website. Actually that makes perfect sense, rather than trying to be a ‘one size fits all’, there are many things that need to happen to result in optimising success in order to make the search engines take notice of you.
Never mind adding appropriate keywords to strategic areas of your posts or pages, what about continuing this exercise externally in the rest of the content you generate elsewhere, such as social networking and bookmarking sites, hosted guest blogging sites and syndicated content sites such as SlideShare and Business Insider, of which I will investigate the latter to see if this is applicable to me.
And internally this can be extended to include your website’s layout, how responsive it is to alternative media, what kind of content it contains, how quickly it downloads in your browser, and what your visitors experience in their journey within your site and if they are guided towards an objective that is suitably measurable and provides a valuable return on investment.
The whole concept of SEO has moved on from keyword stuffing and backlink farming. Every aspect of how a website functions in relation to its readers as well as succumbing to the tyranny of the search engines needs to be considered, and if you want or need to make a difference, it’s time to wake up and smell the coffee.