Content creation is a huge factor in SEO and someone who wants to increase the rankings of his website needs to work on it to ensure that he will get the most out of SEO campaign. The problem is that there are a lot of things that you need to consider if you want to be able to create high quality content, and most people who want to succeed in search engine optimization are not aware of it. Read on to find out the things that you need to consider whenever you want to optimize your website and get better rankings.
The first and most important thing that you need to do if you want to optimize your website is to conduct a keyword research. How can you target a keyword and optimize your website if you don’t even know the keywords that you are targeting?
Heading and Subheadings
Once you have the keyword, the next thing that you need to do is to create content with headings and subheadings that include the keyword that you are targeting. Using H1, H2, H3, H4, H5, and H6 will help search engine spiders to determine whether your website is really related to the keyword. Just make sure that you are going to make it look as natural as possible.
You also need to focus on the density of the keyword that you are targeting. The optimal percentage for the keyword density is 3% up to 5%, which means that 3% to 5% of your total content should include the keyword that you are targeting. This will keep the relevancy of your content and will increase your chances of ranking higher in the search engine results page.
Images and Videos
Aside from preventing your content to look dull and boring, adding images and videos to your content will also help you catch the attention of your visitors and of course help your site gain better search engine rankings. One of the things than you can do is to add an alternate text in the (alt tag of the images) which is relevant to the keyword that you are targeting.
Internal and External Links
If you think that SEO is only about building links that are pointing to your website, then you’re doing SEO the wrong way. In fact, internal links have more value, since this will make your whole website visible to search engine spiders. You also need to create a link pointing to another website, because this will help you build your credibility in the eyes of search engine spiders.
Remember to KISS your content and avoid thinking about SEO, keyword placement, and keyword density. The truth is that if you are going to write content naturally, you will be able to create something that would be beneficial for your readers, while maintaining the relevancy that search engines are looking for. This is something that a lot of people always forget to do, even though it is a very simple thing to do. KISS actually means Keep It Sweet and Simple, so you should never forget about it when creating your content.
DIY or Hire A Company?
If you have a lot of free time and want to explore SEO yourself then its advisable to do these tips by yourself. But if you own and run a business and don’t have enough time to do this kind of stuff then hiring an SEO services provider may be the best option for you. Just make sure to deal only with reputable provider.