Ahrefs, SEMrush, and Ubersuggest are the three biggest SEO tools in the market right now. All three tools are unique in their own way, and the selection depends on your needs (and budget, of course!).

In this article, we’ll compare Ahrefs, SEMrush, and Ubersuggest. By the end of this post, you will be able to determine which tool is perfect for you. Let’s get started!

Ahrefs vs SEMrush vs Ubersuggest: A Short Summary

Ahrefs consists of all the features you need to improve your website’s ranking in the search engine results page. It is primarily used to analyze the backlink profile, SEO health, website ranking, and keyword ranking.

SEMrush is another famous SEO tool that is used for keywords research, competitor analysis, and gathering useful data for running ad campaigns. It even provides valuable information for PPC campaigns, such as reveals paid search competitors, provides insights into the audience targeted by your rivals, and helps predict the trends.

Ubersuggest is an all-in-one tool specializing in site audit, domain analysis, backlink analysis, keyword research, and competitor analysis. Unlike other tools, Ubersuggest provides a lot of information for free. It includes hundreds of keyword suggestions, content ideas, domain overview, site audit, and backlink analysis.

Using the Tool: Who Wins Among Ahrefs vs SEMrush vs Ubersuggest?

Here, we’ll compare the UI options for all three tools. Let’s start!

Using Ubersuggest:

Go to Ubersuggest, enter your website or a broad keyword related to your business. Select the country of your business or the place you want to target. Ubersuggest will then provide all the relevant information related to your search.

For example, I searched for the keyword “sport shoes”. Here’s what Ubersuggest returned.

It includes the monthly search volume, SEO difficulty, paid difficulty, and CPC. To increase your possibilities of ranking on the first page of SERPs, choose the keywords with an SEO difficulty of less than 40.

As you scroll down, it displays how many people click on SEO results, the age group of searchers’. This insight is essential if you wish to target a specific group of people. It also shows related keywords, question keywords, prepositions, and comparisons.

To find how your website is performing in search engines, enter your URL and click on search. The tool will show details like the number of organic keywords, organic monthly traffic, domain score, and the number of backlinks.

Using Ahrefs:

To analyze a website, visit Ahrefs, and enter your target domain. You will see something like this. It includes the number of backlinks, domain rating, and the total number of referring domains.

You can also see details about the referring websites, such as their domain rating, URL rating, and the anchor text.

You can also check if the anchor text or the backlinks were changed.

When it comes to competitor analysis, enter your rivals’ URL, and the tool will display which keywords they rank for and at which position. You can see the search volume for those keywords and the traffic your competitors are getting.

Using SEMrush:

To find your target keyword on SEMrush, visit the tool. Create an account and enter a broad term. You will see details like monthly search volume, keyword difficulty, competition level, and SERP results.

SEMrush can also help you find the content you should be producing. Type a relevant keyword, and the tool will then search for the best content ideas that have gained attention.

It also has an option to choose “trending subtopics first.” This helps you find the type of content that most of your target audience is engaging with. On the whole, SEMrush is an incredibly popular tool

Winner: In our opinion, SEMrush is the easiest to use. It provides all the data you need to optimize your website in an easy-to-understand manner. Try the 7-day free trial now.

What Makes Ahrefs, SEMrush, and Ubersuggest Different From Each Other?

All the popular SEO tools contain basic features that are required for content or website optimization. However, each of them has certain unique features that help them stand out in the market.

Here are the unique features of each tool:


Ahrefs offers keyword suggestions for more than ten search engines. The list includes Google, YouTube, Amazon, Bing, Yahoo, Yandex, Baidu, Daum, Naver, and Seznam.

This is great because it allows you to optimize your website for various search engines, thereby increasing your online visibility.


Ubersuggest displays how many people from different age groups are searching for your target keyword. This helps you ensure your content is geared towards the right audience, thereby increasing the chances of attracting high-quality leads.

Ubersuggest also displays how many backlinks you need to rank on the first page of search results. This helps you plan your link strategy accordingly to outrank your competitors.


SEMrush has an “SEO writing assistant.” It is one of the best writing assistants that can help you better optimize your website for search engines. It shows the semantically related keywords that you should be incorporating in your content.

It also displays which sites you should try to get backlinks from.

How Much Does Each Tool Cost: Ahrefs vs SEMrush vs Ubersuggest

Pricing plays a crucial role in choosing an SEO tool. Here’s how much each software will cost you:

SEMrush Pricing

SEMrush offers a 7-day free trial. It also has a freemium version. However, the features in the free version are limited but it’s great to get a feel for the tool to see if it’s best suited to your needs. SEMrush has four pricing plans.

For Monthly Subscription

  • Pro: $99.95
  • Guru: $199.95
  • Business: $399.95

For Annual Subscription

  • Pro: $999.36
  • Guru: $1999.44
  • Business: $3999.36

SEMrush has another add-on, competitive intelligence, which can be accessed only by paying an extra $200/month.

Ahrefs Pricing

Ahrefs doesn’t offer any free trial. It has four pricing plans:

For Monthly Subscription

  • Lite: $99
  • Standard: $179
  • Advanced: $399
  • Agency: $999

For Annual Subscription

  • Lite: $990
  • Standard: $1790
  • Advanced: $332
  • Agency: $832

The primary downside of these plans is that only five users at most can have access, even at the highest price.

Ubersuggest Pricing

Ubersuggest is a freemium tool that offers all the basic SEO data for free, with a daily search limit. It includes keyword research, rank tracker (up to 150 keywords), site audit, and backlink analysis. You won’t have to pay a single dollar to get this information, ever.

However, if you want to generate hundreds of reports each day or wish to track more keywords, then you can choose a premium version. Ubersuggest has three pricing plans.

For Monthly Subscription

  • Individual: $29
  • Business: $49
  • Enterprise/Agency: $99

For Annual Subscription

  • Individual: $120
  • Business: $200
  • Enterprise/Agency: $400

Winner: SEMrush is a clear winner. It offers enough free tools to get started and the premium version is jam-packed with valuable features. Second best is undoubtedly Ahrefs, but in terms of free offerings, Ubersuggest is the clear winner.

Who Wins Among Ahrefs vs. SEMrush vs. Ubersuggest?

As you can see, SEMrush is the clear winner in most aspects. The amount of features is enormous at such an affordable price. It is perfect for both marketers who are just starting with SEO and the experts who want to improve their SEO game.

Test it for yourself, it’s free for a full week.

Read more: SEO Tools Every Marketer Must Know