SEO Strategies on Yellow Office Folder. Toned Image.SEO is the backbone of any online marketing strategy, but this discipline is more art than science. It’s complex, multi-faceted and ever-changing. The tried-and-true methods that deliver results today may not work tomorrow.

Complicating matters even further is the fact that there’s still a lot of misinformation out there about SEO and how to improve your rankings. Are these 7 SEO myths sabotaging your results?

1. Keyword Stuffing is the Way to Go

Yes, you read that right. There are still some people in this business that believe keyword stuffing is good practice. In 2016, we shouldn’t even be having this conversation. Adding keywords for the sake of adding them is never a good idea. It does not add value to the user experience (it has the opposite effect), and certainly won’t do your rankings any good.

Search engines can now recognize natural language thanks to advanced algorithms and machine learning.

It’s still a good idea to mention your product or service in your content whenever it’s natural to do so. Otherwise, search engines may have a hard time figuring out what your site is about.

2. You Have to Rank for Every Possible Keyword

It’s natural to assume that your goal should be to rank for every possible relevant keyword. But some industries are more competitive than others, which means some keywords may be virtually impossible to rank for without an astronomical budget.

Take, for example, the retail industry. Trying to outrank household names like Amazon, Macy’s and the like for keywords with high search volumes will be incredibly difficult. It may not be worth your time and resources to even bother with these highly competitive terms. But that doesn’t mean you can’t rank for alternative keywords and your own brand name.

Also, if you have a narrow or target market or you’re in an ultra-niche industry, you may only need to target a few keywords to get the results you want.

3. The More Content, the Better

Yes, more content is better, but only if it’s good content. Adding content to your site just for the sake of adding it will do little to benefit your SEO efforts.

Quality always trumps quantity.

Put extra time and effort into keyword research, and hire great writers if you don’t plan on creating the content yourself. Make it a priority to update your blog regularly, but only with content that you know your audience will love.

4. You Can Wait to Adopt New Technologies and Practices

You can wait to adopt new practices and technologies, but going the opposite route – adopting as early as possible – may give you a significant advantage.

We’re seeing this with Google’s new AMP (accelerated mobile pages) project, which enables ultra-fast loading speeds for mobile web pages. Right now, sites with AMP pages are ranking at the top of the results in the attention-grabbing carousel format.

Sites that adopted mobile-friendly site designs early on may now be reaping the benefits of higher rankings. Google has already confirmed that mobile-friendliness is a ranking signal.

Never wait to adopt new technologies if you can implement them right now.

5. Your Inner Pages Aren’t Important

Many people are focused on ranking their homepage and little else. But unless you have a one-page website, you should be trying to rank other pages on your website, too.

Depending on your business, you may have several pages with valuable content that could bring in more traffic. You may have different products or services, categories and a blog.

Focusing efforts on ranking not only the homepage but these valuable inner pages can boost your traffic – sometimes significantly. And these pages can target a different set of related keywords to expand your audience reach.

6. The Search Results Are the Only Thing That Matters

It’s true that earning the coveted top position for your keyword should be your ultimate goal. However, there are other ways to be visible in Google’s results – and gain visitors as a result.

There are numerous result types (aside from organic listings) that appear on any given results page, including: knowledge graphs, instant answers, images, videos, social media results, news, the AMP carousel and local results.

With a variety of ways to gain visibility in the search results, sites have more opportunities to increase their traffic and conversions.

7. Mobile Optimization Isn’t for Everyone

Your target audience may not be buying from mobile, but they are likely searching and researching on their smartphone or tablet. This myth goes along with the idea that it’s okay to put off adopting new technologies and tactics. Every site can benefit from mobile optimization.

Even if you think your audience may not be using mobile to buy or research, there’s a good chance they will be in the near future. And you may just get an edge on the competition by optimizing now rather than later.

Every year, mobile use grows. In fact, there are now more people searching on mobile devices than desktops.

If you’re still buying into these SEO myths, you may be sabotaging your results. In an industry that’s always evolving, it’s important to be prepared to make changes and adapt to new technologies at the drop of a dime. Fortunately, many of these blunders can be corrected with just a little time and effort.