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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩SEO

    7 Elements of Your Link Profile That Drive SEO Results

    author imageJeff Previte Last updated: 30 December 2019
    Twitter Facebook LinkedIn Flipboard 0

    When you’re tasked with building links, you need to have a good idea of what you’re starting with.

    What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve?

    There are so many important questions you can ask. And fortunately, you can get the answers you need from your link profile.

    What Is a Link Profile?

    Every link you have pointing to your site has an impact on your search engine optimization (SEO) efforts. That makeup of all your inbound links is called your link profile.

    Your link profile has a ripple effect on many aspects of website performance, including your ranking potential and your domain authority.

    A strong link profile includes a variety of links from high authority sites. When you have a strong link profile, you’re setting yourself up for success with SEO.

    And the best way to determine the health of your link profile is by conducting a link profile analysis.

    The Link Profile Analysis: 7 Elements to Focus On

    I know, this sounds really dry, but your link profile analysis can be so impactful and even fun to do!

    via GIPHY

    It refers to how you assess and evaluate all the inbound links pointing to your site.

    When you conduct a link profile analysis, you get a bird’s eye view of all the links pointing to you. You can judge the quality and health of your profile by looking at seven different aspects.

    The Quantity of Links

    Looking at how many links you’re earning is important because you get to look at critical components of your SEO strategy, including the following:

    • How many links you generate in specified timeframes
    • How fast you’re building backlinks in your campaign
    • How you’re tracking toward link building goals
    • How your strategy is being hurt by lost backlinks
    • How many links are pointing to individual webpages

    As every SEO expert and marketer knows, you want to earn high quality backlinks, but you also need to be strategic about it. Earning too many too quickly can raise suspicion, which could lead to a penalty.

    Also, outside of quantity, you also need to consider quality. There are bad links out there, and you don’t want them, which is where disavowing can help.

    The Linking Domain’s Authority

    Generally speaking, the higher the DA of a linking site, the more valuable that link is. But that also doesn’t mean that links from lower DA sites is inherently bad.

    After all, a mix of linking domains with various levels of authority is what makes a healthy, diverse link profile.

    That being said, it’s important to pay more attention to those lower DA sites linking to you. You should assess the domain to determine if it’s too spammy.

    If that’s the case, you should manually reach out to the domain to request a link removal. Bad links can significantly hurt your SEO efforts.

    The Linking Domain’s Diversity

    That first backlink from a domain carries a lot of link equity with it. But as you get more links from that same domain, the value of those subsequent links is less and less.

    This is why you should assess how diverse your profile is. In a perfect world, you can generate more backlinks from new domains on an ongoing basis, adding more diversity to your profile.

    But in many cases, you’re likely getting a lot of links from the same sources. This is signaling something important to you – it’s time to reach out to new domains.

    The Relevance of the Linking Domain

    Each link in your profile should be somewhat related to your company and website. Otherwise, why are they linking to you?

    via GIPHY

    If they’re irrelevant, it’s likely a bad link that Google might consider to be spammy or part of a link scheme. Bottom line: You need links that come from domains that are relevant to you and the topics you cover on your site.

    The Anchor Text

    As you analyze your link profile, you can gather data on the anchor texts being used to link to you. There are few aspects of anchor text to consider:

    • Branded anchor text – these are more valuable than other kinds of anchor text.
    • Keyword anchor text – intentionally selected keywords help improve search query relevance.
    • Relevant anchor text – the anchor text should be semantically relevant to the post being linked to and the post it’s included in.
    • Diverse anchor text – using synonyms helps prevent penalties, which can occur if you use the same exact text over and over.

    The Diversity of Linking Destinations

    No matter your goals, like building links for targeted webpages like landing pages, you should always strive to generate links to several other pages.

    When you have backlinks pointing to various destinations, your profile appears more natural to search engines, which makes your domain more favorable and authoritative. It’s important to always create new content so you have new pages to earn links for.

    The History of Your Links

    Looking at the history of your inbound links clues you in on whether or not links are being removed at a fast pace. This indicates that those linking to you might not want to give their votes of confidence in your content anymore, which is a major problem.

    You want links to last for years, and you want to see a steady increase in backlinks over time. You need a strategy that provides a consistent flow of new inbound links, and the history can be a great resource for tracking and monitoring your goals.

    How to Conduct a Link Profile Analysis

    There are so many incredible SEO tools that make link profile analysis easy. Our favorites are Moz and Ahrefs.

    Link Profile Analysis on Moz

    Moz Pro offers an impressive list of tools, including Link Explorer. You can find your link profile in a few simple steps.

    1. Log into your Moz Pro account.

    2. Go to Link Research on the left sidebar.

    moz-link-research-1

    3. Select Inbound Links, then enter your domain.

    moz-inbound-links-1

    This is where you will see your domain authority, page authority, number of linking domains, and inbound links.

    From here, you can select Linking Domains to assess who is linking to you.

    moz-linking-domains-list-1

    Click the Top Links dropdown on a listed domain to see how what pages from that root domain are linking to you.

    You can also access a full list of webpages linking to you simply by clicking the total number of inbound links in the top right.

    This shows you anchor text and other relevant information about each linking webpage.

    moz-inbound-links-listed-1

    The spam score is especially cool because it shows the percentage of sites with similar features that have been penalized by Google. You can click the More Info dropdown to see when the link was first found by Moz, the webpage where the link points to, and the date the link was lost.

    moz-inbound-links-more-info-1

    Link Profile Analysis on Ahrefs

    One of the best tools in the SEO world, Ahrefs offers a robust suite of tools. Follow these steps to conduct a link profile analysis.

    1. Log into Ahrefs.

    2. Enter your domain into Site Explorer.

    ahrefs-site-explorer-1

    3. Review your dashboard, which shows you your domain rating, number of backlinks and referring domains, organic keywords, and more.

    ahrefs-site-explorer-dashboard-1

    As you scroll through your backlink profile dashboard, you get a good bird’s eye view of the history of your website and the performance of your link building efforts.

    ahrefs-ref-dom-ref-page-history-1

    You can hover your mouse over timeframes to track changes. These graphs are especially helpful because you can hone in on big changes to identify causes for spikes in referring domains and pages.

    You can also see how many referring domains and backlinks you gained and lost over time.

    ahrefs-new-and-lost-graphs-1

    4. To manually review your entire link profile, click on the number of backlinks at the top of the dashboard. Similar to Moz, you can see the anchor text, the domain authority of the linking domain, and a lot of other helpful data.

    ahrefs-backlink-list-1

    You can also see live backlinks, recently acquired backlinks, and a historical view, which shows all the links you currently have and the ones you’ve lost.

    You have plenty of filter options to better manage these reports and prioritize what needs your attention the most.

    Keep Your Link Profile Healthy and Thriving

    When you have the right tools at your disposal, you can conduct a thorough link profile analysis and gather key insights on your link building efforts. Then, you can keep your fingers on the pulse of your link profile on a continuous basis.

    By building and maintaining a healthy link profile, you will see huge SEO gains in no time.

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      This article originally appeared on Inbound Marketing Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jeff Previte

    Follow @jeffponthego

    Jeff Previte is the Content Manager at Bluleadz, the world's first inbound agency that helps companies transform the way they market, sell, and service their customers.
    In his current role, he oversees content strategies for the Bluleadz brand, uses SEO insights to fuel content ideation, ensures brand consistency, and

    … View full profile ›


    More by this author:
    • Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively
    • The 10 Best Ecommerce Website Designs for 2021 (+ Tips for Creating Successful Ecommerce Sites)
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