With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. We are here to tell you that SEO is not dead and show you six reasons why your business still needs SEO if you want to succeed online.
Organic Search is Still Most Often the Primary Source of Web Traffic
Getting your business naturally discovered in the search engines, also known as organic search, is a huge part of your website performance and a major part of the buyer funnel. It is ultimately the first step to getting users to complete engagement or conversion. Google owns a significantly larger portion of the search market than its competitors but that’s not to say that all search engines don’t contribute to a brand’s visibility. Google owns about 75% of the overall search market so it’s the clear-cut leader and the guidelines you definitely want to follow. When you are a trusted resource by Google and other search engines, you are highly visible, it will always work in your favor. What get you there is quality SEO and a high-quality website.
Good SEO Creates a Better User Experience
As SEO has continued to grow and evolve over the years, Google has learned how to differentiate a favorable web experience from an unfavorable one. As such, creating a positive user experience has become a critical element to your website success and ranking. Customers know what they want now more than ever and if they can’t find it it’s going to be a problem. As a result your performance (ranking) will suffer.
Using quality SEO incorporates building a positive user experience allowing it to work in the brand’s favor. It means knowing the information your users are looking for in the first place, and then making it easy to find on your website.
SEO Impacts the Buying Cycle
Customers do their research and that’s one of the biggest advantages of the internet from a buying perspective. Using search engine optimization tactics to relay your messaging for good deals, products and services is one way to reach them. However, it’s also important to convey the dependability of what you offer customers. When you do this right, it will definitely have a positive impact on your buying cycle. Your brand needs to be visible in the places people need to find it so they can create a worthy connection to you. The more connections you have, the stronger your brand becomes, and the stronger your brand becomes, the more profit you stand to earn.
SEO is Relatively Affordable
SEO definitely costs money, but all the best things do. Looking at the bigger picture however, SEO is relatively affordable and the payoff will typically be considerable when it comes to your benefit and bottom line. If you’re thinking of SEO as a marketing cost, it’s time to consider it a true business investment. Good as the implementation today will benefit your business for years to come. And, like most things in life, it will only get better with the more attention and investment it gets.
SEO is the Long-Term Strategy
SEO takes time to see real results. However, it can have a noticeable impact within the first 12 months. Many of those actions will impact your business in ways that last for several years. As the market continues to evolve, it’s important to follow the trends and changes clothes late. But even websites to haven’t had a lot of intense SEO recommendations implemented 10 improved from basic SEO best practices as long as they are an honest website with a decent user experience. The more time, effort, and budget you can commit to your SEO, the better and longer your website stands to be a worthy contender in your market.
Local SEO Increases Engagement, Traffic, and Conversions
As mobile traffic has grown to dominate search, local search has become a fundamental part of small business success. Local SEO is designed to optimize your website for a specific facility so people can find you easily and quickly. This puts them one step closer to a transaction. These local optimizations focus on specific regions, cities, towns, and even states to establish brand messaging on a local level. SEO professionals optimize the brand’s website and content to include local citations and backlinks, and local listings relevant to the location and business sector the brand belongs to.
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