How important is search engine optimization (SEO) to your business? Well, if you don’t even have an idea what this is all about, it is most likely your website is stagnating in the barren land of oblivion. To appreciate the reason you need SEO services today, consider there are 3.92 billion internet users according to Pew Internet Research.

87% of these users go online to compare brands before they shop. This means your page must appear on the first page of search engine results pages (SERP). If it is not here it is highly likely you will get no traffic. Without any visibility no one really cares about your site meaning you will lose your investment. SEO consultants help you remain relevant by raising your ranking and attracting quality traffic to your site.

Through site analysis, evaluation and optimization an SEO expert helps your website make a mark in your niche. With so many consultants around you need to hire only the best. How do you determine the best? Ask them these invaluable questions and gauge their answers:

  1. Do you have a list of current and past clients? If they dither in providing these referrals then keep searching because they are hiding something.
  2. How long have you been in the SEO industry? While experience matters a lot, a qualified consultant will not turn defensive. Instead they will refer to the solid track record as proof they can offer the best.
  3. How will you help improve my site? There are myriad techniques and make sure you take note. If there is no mention of quality content, you need to ask why. What’s more if there are suggestions of shortcuts such as buying links run and never look back.
  4. Which guarantees do you give? This is a trick question because if they are promising to improve your ranking overnight something fishy is bound to happen. The expert must provide reasonable deadlines and must explain how these will be attained.
  5. What is my input in the SEO process? A reliable SEO specialist depends very much on your input considering you own the website. You must regularly get updates through reports detailing every aspect of the project.
  6. How will you measure success of the project? There must be an intense evaluation process using Google analytics and other tools to track SEO progress. Make sure the SEO professional explains how this will be done and how results will be provided.

Well, your website cost you a lot and it also determines success of your business. As such, leave no chances for error when choosing your SEO specialist.