When communications visionary Marshall McLuhan in the 1980s reckoned that there would be a global village in future no one thought it could happen. According to the International Telecommunication Union (ITU), over 46.2% of the world’s population is now interconnected through the internet.

Importance of 1st Page SERPs Ranking

As an entrepreneur your website can help you exploit this customer rich market but it is not easy as it sounds. Millions of websites remain in oblivion and to avoid this pitfall you need to get high ranking on search engines results pages.

Indeed a study by Forrester Research shows websites that appear on the 1st page of SERPs enjoy five times higher traffic because nobody bothers to search further than that. Internet users believe if you don’t appear on the first page, you are not existent.

Banking on SEO Expertise

This is where search engine optimization comes in handy. This is a specialist website marketing process to increase your ranking by ensuring your website is visible thus drawing in relevant traffic. Only an SEO expert can help you achieve this. These professionals have the time, resources and expertise to drive this campaign and eventually land you on the first page of SERPs.

The Proven Strategy

How does your SEO specialist achieve this? The systematic process involves:

  1. Evaluation: At this stage, a SWOT analysis is carried out to identify strengths, opportunities, threats and weaknesses on your site. The site’s performance analytics are also assessed to ascertain the extent of the SEO campaign.
  2. Strategizing: Without a road map, your SEO campaign is doomed to fail. SEO professionals work with you to create techniques that will earn quality links thus ensuring relevant traffic. These range from social media integration, site framework auditing, data research, mobile optimization, infographics, among others.
  3. Implementation: The hard work starts here but with an established expert you will have effective execution of strategies. It is a time taking process and persistence, consistency and patience are called for as a site owner.
  4. Evaluation reporting: While you might have no technical skills in SEO, it is imperative to stay in the know. These experts send regular reports to show progress and help in tracking how your website is fairing.

It is time to get proactive about your website; it is a worthy investment and with the right SEO consultant, you will enjoy amazing ROI.