Video is one of the most effective ways to send out a particular message across the Internet. A short video has the ability to encapsulate all of the information a business owner wishes to give to potential customers. As more people go online, business owners want to be able to reach as many people as possible. This makes video the ideal medium to achieve this aim. It is no wonder video sharing websites like YouTube, Vimeo and others have become so popular. However, millions of videos have been uploaded to these websites. In order to stand out from the crowd, video SEO is important. The following video SEO tips will help people find online videos more easily.
Optimize videos on video sharing websites
Millions of videos are uploaded to video sharing websites every week. Millions of people view these videos every week too. In most cases the videos are viewed through video sharing websites like YouTube, Vimeo and a range of other similar websites. When they are being uploaded, certain information is required. Most of these video sharing websites require a title, description, category and tags for a particular video. These elements of a video upload are extremely important for SEO purposes.
The title, description and tags should all contain relevant phrases or keywords which closely match the content of a video. They should also include the most popular words and phrases used to find a particular video for a service or product. If this is done properly, a video will be easier to find through a video sharing website search box or through a search engine like Google, Bing or Yahoo!
Optimizing a video on a business website
Website capabilities have advanced in recent years. Blogs and content management systems have a wide range of sharing and SEO facilities. This means it is much easier to add videos and related content. Combining other content like text and images, along with optimised titles and the use of relevant keywords, is another effective way to optimise videos. It also acts a link back to the original video if it has been uploaded onto a video sharing website such as YouTube.
Linking to a particular video is another way to improve video SEO. Each link counts as a vote for the video which is being linked to. This in turn, means it has more of a chance of getting to the top of search engine searches for a particular phrase or keyword. However, in recent years artificial linking has been penalised by many of the top search engines. In order to encourage natural linking to a video, it is important to promote video sharing. If a video is entertaining, educational or serves a useful purpose, it has more of a chance of going viral and being shared and added to other websites. Each time it is added to another website, this counts as a link back to the original version of the video and has huge SEO benefits.
Becoming more social
Sharing a video in the past was sometimes difficult. However, the development and popularity of social media websites has transformed the way people interact and share content on the Internet. Sharing and embedding a video is now an easy process. In most cases it simply involves copying and pasting a short snippet of code. This code includes a link back to the original video source. This once again has a huge SEO benefit for the original video webpage.Video is one of the affordable and effective ways to communicate with an online audience. However, with millions of videos now available online, simply uploading a video is not enough. It has to stand out from the crowd. The most effective way to do this is through video SEO. Making it easier to share and use on other website also increases the likely hood of more people viewing a particular video.
Rajeen Shah from Market Appeal is a link building enthusiast, with mastery of blogger outreach, negotiation and cat herding. Raj has over fifteen years IT experience, can administer a Linux server blindfolded and has spent the past six years dedicated to online marketing.