4 On-Page Optimization Best Practices For Google Love

It’s so much better to befriend Penguins and Pandas than to do battle with them. When it all comes down to it, you’ll only lose, so make love, not war. A lot of casualties have been left in these creatures’ wake, and the new face of SEO seems to be linked seamlessly with social media. Apart from that, you have to focus on providing value in your content and on obtaining links naturally.

So now that your box of tricks is more or less empty, what can you use to reclaim Google’s love? Below are 4 on-page optimization techniques that you can employ to improve the credibility of your site right now.

Keyword Density

In the past, webmasters made a huge fuss about keyword density, although we were never quite sure if it contributed one iota to page rank. In short, keyword density is the ratio of the occurrence of a keyword to the overall number of words on the page. This strategy was supposedly used to alert the search engines to the theme on the page’s content. With a major evolution in search technology, Google and other search engines no longer need our “help” in identifying themes.

Instead of lacing your content with keywords, SEO experts now advocate the use of Latent Semantic Indexing (LSI) or words that are relevant to the keywords. You should still use your keywords in your titles, meta tags and somewhere in the first and last paragraphs of your content.

Internal Links

Internal links still play a crucial role in on-page optimization.  They offer several benefits:

• Reduces bounce rate
• Detection of page relevance by the search engines
• Easy and effective crawling and indexing of your pages by search engine spiders
• Control of internal anchor text
• User friendly site navigation

A good internal linking strategy will improve your placement in the search results.

External Links

Don’t get so caught up with your internal links that you forget to link out to sites and content that is relevant to your own. Apart from providing useful content for your readers, outgoing links helps to improve your site’s link structure.

There’s no harm in linking out to a competitor if it provides values. You’ll probably gain an ally and increase your value in your customers’ eyes. Just don’t make a constant habit. You can read more about Powerful Link Building Techniques here.

Quality In Your Content

The phrase, quality content, has been bandied about very often. I’ll use it here because this was a major target for most Google updates. When you set up a blog, populate it with content that will be useful to your readers. You’ll get a twofold benefit by providing them with something useful, and you’ll improve your search engine rankings. Other benefits include an increase in traffic as readers share your content through social channels, increase in natural inbound links and establishment of niche authority.

Use these simple tips to improve your on–page optimization. When you combine these techniques with a proper off-page strategy you’ll see a marked improvement in your search engine rankings and traffic.

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