Twitter Facebook LinkedIn Flipboard 0 Keywords are critical for successful search engine optimization (SEO), but they can also be stumbling blocks. We’ve all been to websites where the keywords were so dense and so awkward that the text didn’t read naturally, or offer any meaningful insight to the user. By the same token, you’ve probably struggled with blog posts or web pages that simply didn’t generate any SEO traction, likely because of insufficient keywording. In other words, working with keywords requires some balance. To help you achieve it, we’re going to run down four of the most common keyword mistakes—technical errors that can sink your SEO endeavor. We’ll also provide some hints for avoiding them. Common Keyword Mistakes—And How to Avoid Them Only choosing short-term keywords. Before you can implement keywords, you have to select them—and many SEO novices spend too much time and attention on shorter, more general search terms. The problem with choosing a keyword like “plumbing” is that it’s just not how users tend to search for things; at the same time, it happens to be really expensive to rank for, especially with PPC ads. A long-tail keyword—“affordable plumbing in Charlotte, NC,” for example—better reflects user habits, and also provides more room to be competitive. Keyword stuffing. When people ask us how many keywords they should be using, we generally just recommend that they use the words naturally. Keyword stuffing is when you use so many keywords that any semblance of meaning is lost. For example: “Looking for a good Charlotte, NC plumber? There are many Charlotte, NC plumber companies to choose from. Talk to a Charlotte, NC plumber by dialing into our Charlotte, NC plumber hotline today!” If your text doesn’t read naturally, you’re probably stuffing it with keywords—and that can actually lead to search engine penalties. Going off-topic. Is your chosen keyword “Charlotte plumbing expert?” And are you using “Charlotte plumbing expert” 10 times within your text? If so, then the content needs to be about Charlotte plumbing experts. If it’s about something totally off-topic, that’ll just infuriate readers—and, again, land you with search engine penalties. Forgetting title tags and meta descriptions. There are the most crucial areas for including keywords—so if you’re not filling them in strategically, you’re missing prime SEO opportunities! Twitter Tweet Facebook Share Email This article originally appeared on The Red Ink and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen